“Chronicle” Viral Sends People Flying Over New York City Skyline Caleb Hamilton, January 30, 2012October 7, 2013 It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”Below you can see a behind-the-scenes video documenting the flights: Chronicle opens in theaters this Friday, February 3rd! Viral Marketing Viral Videos 20th Century FoxChronicleFlying peoplePrankThinkmodoViral marketing
Fan Made Work Make Your Own Moving Rorschach Mask December 31, 2010Since Watchmen was released in 2009, Rorschach has been a popular character for fans to dress up as at comic conventions and costume parties. While I have seen some really accurate portrayals of the vigilante, I have never seen a mask with a moving ink blot. That has all changed,… Read More
Liam Neeson “Kill Map” Charts Actor’s Kills Across His Movies September 17, 2014September 17, 2014Liam Neeson truly has a particular set of skills. He’s been a Jedi, a hitman, a lion, a mythological Greek god, Batman’s teacher, a knight, Jean Valjean, and so much more. But for a man who has many talents, it’s hard to believe that no one has tracked all of… Read More
“Legends of Alcatraz” Viral Has Begun January 24, 2012Last night was the second week of FOX’s new sci-fi mystery show Alcatraz, and if you were hoping that the J.J. Abrams-produced series would have a viral campaign, then you are in luck (even if it is blatantly sponsored by Ford). Get the latest details after the break. Read More