Online Horror Series “Slasher” To Premiere January 26 With Your Help Alex Gerage, January 24, 2013January 24, 2013 In an event that should remind us how far we have come with alternate reality games and online technology over the past few years, this weekend sees the launch of a new, interactive web horror series called Slasher. Produced by Mikrotone Enterprises through their AlterNETreality.com site, Slasher will incorporate the company’s patent pending “Breaks” platform to allow audiences the revolutionary opportunity to watch and help decide the course of the show’s story in real-time using chat rooms, polls and other online tools to communicate with the actors onscreen. Hit the jump for more details about when the event will take place and how you can be a part of it.Mikrotone has decided to use a familiar story for their first major foray into this type of ARG. Slasher will document a killer on the prowl, and the lone protagonist desperate to avoid an untimely demise. While the story may sound cliché, the real premise is quite the opposite, because the particulars of how the story plays out, primarily concerning the lead character’s decision making, will be determined by the audience’s input through the different methods of interactivity the platform provides.Here’s a quick rundown of what to expect via the press materials we received:“We have seen it a million times before. A super hot barely legal girl being chased by a slow, methodical force of evil. Every chance to survive wasted by yet another dumb decision by the character. Forget that formula!“SLASHER” uses Alternetreality.com’s Patent Pending “Breaks” platform to deliver Live, Real-Time interaction between the actors on the screen and the viewers. If the character is about to make a bad decision, make your voice heard, and she might do it your way instead.Communicate in real time through the chat room, or vote with the rest of the audience on key tactics and choices. Viewers earn points for each engagement made.” Slasher will launch with a pilot this Saturday, January 26 at 8pm EST. You can watch and participate in how the show unfolds by going to alternetreality.com. You can also check out their Facebook page for more information leading up to the event.The team behind Slasher hopes for an immersive, fun, and engaging online experience, and I wish them the best of luck. I’m curious to learn how the event will be received, how Mikrotone evaluates its success, and if we’ll see similar ARG projects like this take shape in the future.Does the premise behind the Slasher ARG intrigue you? Will you be standing by Saturday night to witness the festivities unfold? Let us know by leaving a comment below. ARGs & Campaigns AlterNETreality.comARGMikrotoneslasher
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
Could These Be Viral YouTube and Facebook Pages for “The Dark Knight Rises”? June 1, 2011June 1, 2011MovieViral reader TheArc321 points us to a YouTube page that could be part of the viral campaign for The Dark Knight Rises, Christopher Nolan’s third entry into the new Batman film series. The YouTube channel also points us to a Facebook page, but is any of this in-game or just… Read More
Mission Icefly: Get Ready For Hunt 3.0! September 3, 2011Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one… Read More