NBC Launches “Comedy Playground Initiative” To Help With Their Comedy Lineup Michael Lee, April 9, 2014 After a string – a very long string to be exact – of failing sitcoms, NBC is looking for some new talent to revive their one great staple, and they are looking to you to create it. The crowd sourcing initiative is being called the NBC Comedy Playground Initiative is a national campaign designed to give aspiring comedy writers in the U.S. the chance to bring their concepts from pitch to air. Hit the jump to learn more.THR reports that NBC has recruited an all-star comedic line up of on screen and behind the camera talent. Stars like Aziz Ansari, Jason Bateman, Robert Carlock, Sean Hayes, Mindy Kaling, Jason Katims, Josh Lieb, Eva Longoria, Adam McKay, Seth Meyers, Todd Milliner, Will Packer, Amy Poehler, Craig Robinson, Maya Rudolph, Mike Schur, Adam Scott and Mike Shoemaker will all help with selecting the two potential comedy pitches that could potentially become pilots.Beginning May 1, applicants need to do is go online, download and fill out the application, then submit two videos of each: one video of yourself and your previous work (5 – 10 minutes), and the other is a verbal pitch of the new comedy which may or may not become a hit (2 – 5 minutes).There will be 10 finalists, which will receive funding to produce pilots from NBC, chosen from the NBC Executive Board with the aforementioned comedy panel selecting two winners who will have their pitches turned into series orders which will be broadcast on NBC.“We are taking a bold, alternative approach in what we hope will uncover original comedy minds who are looking for a way to get into the television business,” said NBC Entertainment Jennifer Salke. “We love that an incredible A-list roster of producers, writers and performers have jumped in to help us find that untapped talent.” She added, “There are hilarious people making videos and programming on the Internet all day and night and it’s time to bring those people into network television.”Salke also emphasized the importance of the idea that they were not looking for funny videos but potential series concepts. Contests Viral Marketing Adam McKayAdam ScottAmy PoehlerAziz AnsariComedy Playground InitiativeCraig RobinsonEva LongoriaJason BatemanJason KatimsJosh LiebMaya RudolphMike SchurMike ShoemakerMindy KalingNBCUniversalRobert CarlockSean HayesSeth MeyersTodd MillinerWill Packer
TRAILER REVEALED: “Dark Knight Rises” Arrest Warrant, Graffiti Viral Campaign Leads To New Trailer April 30, 2012April 30, 2012“So we’ll hunt him, because he can take it. Because he’s not our hero. He’s a silent guardian, a watchful protector: The Dark Knight.” With less than 90 days till “The Dark Knight Rises” hits theaters, Warner Bros. has taken it upon themselves to release the handful of documents we… Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
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