“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem Michael Lee, July 9, 2014July 9, 2014 It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the nation as a unified force in a time where Katniss’ actions have started uprisings and revolutions in nearly all of the districts of Panem. The video also contained some minor spoilers, but it did set a precedent for not only the film, but for the marketing campaign itself.Now a new video has been released, which shows President Snow once again addressing the nation, trying to unite them during trying times. But something strange occurs during his address, and it’s something the entire nation of Panem and fans of The Hunger Games novels needs to hear. Hit the jump to see the full video.This latest viral video shows just how President Snow rules Panem with an iron fist. Surrounded by an army, and Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone), Snow’s video address is hacked by Beetee Laiter (Jeffery Wright), who proclaims: “The Mockingjay Lives”While this isn’t quite exactly the trailers fans would normally hope for, they are definitely great viral teasers that hint that their patience will be rewarded. We haven’t even seen Katniss (Jennifer Lawrence) in these videos, so if there is another one, you can bet she will appear in it.The video was released on the film’s official Youtube page, and is available to watch on 4K HD. That is some premium quality if you have access to it, so I suggest you watch it in that format. You can also watch the video on the film’s viral site: TheCapitol.pnAlso check out the viral poster below.Directed by Francis Lawrence, The Hunger Games: Mockingjay Part 1 opens in theaters on November 21. ARGs & Campaigns Viral Marketing Viral News Viral Videos LionsgateThe CaptiolThe Hunger Games: Mockingjay Part 1
Tron Legacy: New Trailer Online! March 8, 2010March 11, 2010A new viral website has been revealed for Tron Legacy by compiling a string of codes that appear during this video. The codes, once combined, lead to this website. Over at Unfiction, they cracked all four puzzles which pointed them directly to the trailer that is attached to Alice in… Read More
Oscar Nominations Announced, Snubs Spark Online Outrage January 25, 2011The biggest award show in Hollywood is drawing closer, and we’ve taken the first big step this morning with the announcement of the nominees for the Academy Awards. Like usual, there are some surprising snubs, but none more so than Christopher Nolan not getting nominated for Best Director for Inception,… Read More
Revival Campaign for “Invader Zim” gets Noticed December 13, 2011Fans of Nickelodeon’s Invader Zim (including myself) have pushed, pressed, begged, and did just about what any fandom would do to revive a show. Now our efforts are almost rewarded. Movieviral has received a letter from the admin-assistant from “Operation: Head Pigeons” in response to my previous article on Invader Zim back… Read More