Get Your Name Featured on the Paranormal Activity DVD Dan Koelsch, November 5, 2009November 5, 2009 As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the credits of the Paranormal Activity DVD. Go to the film’s official website and click on the “Submit Your Name” button, or go to the submission page directly. I wasn’t a big fan of the film, but this is a really cool gesture on Paramount’s part. They understand how important the word of mouth was in just getting the film released wide, let alone making a crazy profit. Usually fans are rewarded with prizes and more info on the film, but to have your actual name be on the film itself is something I haven’t seen before. By adding your name, you’ll also get notified when the DVD is scheduled to release. Paranormal Activity is currently in theaters. Viral Marketing paranormal activity
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
NBC Launches “Comedy Playground Initiative” To Help With Their Comedy Lineup April 9, 2014After a string – a very long string to be exact – of failing sitcoms, NBC is looking for some new talent to revive their one great staple, and they are looking to you to create it. The crowd sourcing initiative is being called the NBC Comedy Playground Initiative is… Read More