The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
Play the “Priest” Online Game in 3D! April 11, 2011April 11, 2011Have you ever wanted to slay bloodsucking vampires? Well now you get your chance! Screen Gems’ Priest is due out next month and they’re just beginning their online marketing campaign. Today an online game based on the film was launched that you can play in 3D! Read on for more. Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More
Gallery 1988 Handing Out “Fringe” Benefits December 10, 2012December 10, 2012J.J. Abrams‘ sci-fi cult hit Fringe is just a few episodes away from the series finale, and fans are doing all they can to take in every single moment of every single episode while they still have a chance. For those who may not follow the show, Fringe centers on… Read More