Viral For The House of The Devil Is Looking For a Babysitter Dan Koelsch, January 18, 2010January 18, 2010 Many of you may not have heard about the 2009 horror film The House of The Devil, and for good reason. The film didn’t have a nation wide release, its Writer/Director Ti West and actors are no-names (though you may recognize a few actors from small roles in the past), and it was produced and is distributed by independent companies. So, why is the flick worth writing about? Well, first of all, it looks pretty cool. The film is set in the 80s and is specifically made to look like it was made then as well, even going as far as to have the distributor send out VHS tapes of the film to some bloggers. Also, there is some nifty viral marketing involved that should give you the willies. More info (and the trailer) after the jump. The film is about a college girl who desperately needs money, so she answers a posted ad for a babysitter position. Of course, once she gets to the house, she finds out the older couple doesn’t have any children, but they want her to stay. She does (for the money), and hilarity ensues. I’m sorry, did I say hilarity? I meant complete and utter terror. Check out the trailer below to get a feel for the film. So, what’s this viral marketing I’m talking about? If you looked closely in that trailer, you may have noticed the actual ad that was posted for the babysitter spot. Apparently, Dark Sky (one of the distributors) has been putting up the flyer in major cities to promote the film’s February 2nd DVD release. The photo below is the only one anyone has seen, and since it’s obviously a photo of a photo within a newspaper, there is some question as to whether the ad has actually been posted anywhere. What’s awesome is that the phone number works, and when you call the number listed, you get a creepy message. Call if you dare. The House of The Devil releases on DVD, Blu-Ray, and VHS/DVD Bundle on February 2nd. Viral Marketing The House of the Devil
As You Might Have Guessed, “The Five-Year Engagement” Has A Wedding Blog January 14, 2012It seems like only yesterday that we were talking about wedding blogs becoming the viral website of choice for television shows (in fact it was yesterday). Not to be upstaged, the romantic comedy film The Five-Year Engagement, starring Jason Segel and Emily Blunt have their own wedding blog. Get the… Read More
“The Optimist” Explores Walt’s Haunts & Connections To Brad Bird’s “Tomorrowland” July 30, 2013July 30, 2013Just a few days after Comic-Con kicked off, The Optimist, a viral campaign for Brad Bird’s Tomorrowland, was launched. Little was known about the actual ARG, and since it’s debut earlier this July, fans and players have been combing through the site in hopes of finding another clue to the… Read More
Viral Video Round-Up: Iron Baby, Reality TV Spoilers, and Star Wars iPad Briefing May 31, 2010As a Memorial Day treat, we have a few viral videos for you. First off, we have an Iron Man/Baby mashup by Patrick Boivin, who has a track record of making interesting mash up videos. Next, we have the Fine Brothers with the latest in their spoiler series, “100 Reality… Read More