Surviving The Economic Crisis… There’s An App For That Craig Skinner, February 18, 2010February 18, 2010 One of my biggest problems with the work of Michael Moore, especially in his recent film, Capitalism: A Love Story, is that it often feels as if Moore is talking down to the audience. The experience for me of watching a film by Moore is akin to listening to someone who has only just learnt about left wing politics and who lectures me in a patronizing tone for two hours. Well, for those of who do like Moore, there is now an iPhone app for Capitalism.Capitalism A Love Story is about a very complex and seemingly impenetrable topic, the economic crisis we are currently in, or climbing out of, depending on your viewpoint. In the film the most powerful sequences are those where we see regular people hit hard by the economic downturn and the effect it has had on their lives. In order to ‘help’ these people Paramount Pictures and Overture Films have worked with Mobile Dream Studio to release an iPhone app. The app allows users to offer tips to each other on coping in the current economic climate. One thought that struck me instantly was the cost of an iPhone and its place as a capitalist status symbol which is something that seems to run counter to the point of the film. This opening of the debate to the public in a simplified way though is in keeping with Moore’s approach, and the makers have also announced that the ten best tips (it is not clear how this will be judged though) will be sent to Michael Moore himself.The app has been released to coincide with the UK release (26th February) and the US DVD release (9th March), and you can grab it for free (well they couldn’t really charge could they) from iTunes here. Viral Marketing Capitalism: A Love StoryiPhoneMichael Moore
Viral Marketing Cool Viral Marketing for “Elysium” Around NY, LA and Vancouver July 6, 2013The makers of Elysium have already invaded the internet with a few viral sites to help promote the new sci-fi film by Neil Blomkamp. Now, they’ve gone into the real world with some new viral ads similar to some of the stuff they did for Blomkamp’s District 9 film. See… Read More
Who Is Patient Zero? July 7, 2010August 31, 2010Patient Zero: The name given to the first carrier of an illness that has spread to others, or in this case a new horror movie hitting our screen soon. Not much is known about this forthcoming film, however a viral website has been created to accompany the release. Check out… Read More
Anthony and Joe Russo Talk “Captain America: The Winter Soldier”, Influences, Creating A Poltical Thriller, And More March 24, 2014March 24, 2014The one thing that may surprise audiences who watch Captain America: The Winter Soldier is that it is directed by Anthony and Joe Russo, two men with strong comedic backgrounds. They might be the last two people you’d think would direct an action film, let alone a sequel to the… Read More