Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via Facebook. A curious move, but…
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Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new digital comic, set in the…
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While speculation has grown quite fierce in recent weeks, it appears we finally have a solid idea of what films will be advertised during Super Bowl XLV. The Hollywood Reporter has released the list of films that viewers can expect to see commercials for both before and during the game. Hit the jump to see…
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We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing pro Chris Thilk of MovieMarketingMadness.com…
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Since Watchmen was released in 2009, Rorschach has been a popular character for fans to dress up as at comic conventions and costume parties. While I have seen some really accurate portrayals of the vigilante, I have never seen a mask with a moving ink blot. That has all changed, because a YouTube video has…
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