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The Latest Viral News for Films and Beyond!

Author: Michael Lee

Michael Lee has an English and Communications degree from Concordia University Irvine. He is a fan of films that are comic-book adaptations and dry witty comedies.

“The Grand Budapest Hotel” Launches Quirky Viral Educational Website

Michael Lee, January 28, 2014January 28, 2014

Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel. The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless…

“RoboCop” Viral Marketing Searches For Human Volunteers

Michael Lee, January 28, 2014January 28, 2014

Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company…

Movie Theater Owners Demanding Studios Make Shorter Movie Trailers

Michael Lee, January 27, 2014January 27, 2014

Movie trailers are the basic form of viral marketing, and every Saturday we have been posting the most talked about trailers on our Trailers Weekly. A lot of those trailers appear in your local theater, while others are web exclusive. But there is no denying that the number of movie…

Trailers Weekly: “300: Rise Of An Empire”, “Child Of God”, “The Raid 2”, “Better Living Through Chemistry” And More

Michael Lee, January 25, 2014January 25, 2014

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from 300: Rise Of An Empire,…

“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster

Michael Lee, January 24, 2014January 24, 2014

While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing…

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