“The Grand Budapest Hotel” Launches Quirky Viral Educational Website Michael Lee, January 28, 2014January 28, 2014 Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel. The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless…
“RoboCop” Viral Marketing Searches For Human Volunteers Michael Lee, January 28, 2014January 28, 2014 Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company…
Social Networks Fox TV Show “The Following” Allows You To Call Joe Carroll Christopher Moore, January 27, 2014January 27, 2014 With the newest episode of The Following screening tonight, the show’s Facebook page posted a picture of a phone number written on a piece of paper. If you call the phone number, the show’s cult leader Joe Carroll answers with a message to his “followers” everywhere. Find out the phone…
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster Michael Lee, January 24, 2014January 24, 2014 While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing…
“Wonder Twins” Movie Poster Mystery Solved Caleb Hamilton, January 17, 2014 Back in November, a poster featuring artwork for a possible Wonder Twins movie showed up at Midtown Comics in New York City. At the time, we thought it was one of two things: a hoax or viral marketing for Entourage The Movie. Of course being a site that covers viral…