Create Your Own “Sinister” News Article Dan Koelsch, October 12, 2012 Briefly: If you’re seeing the horror film Sinister this weekend, you leave the theater a bit on edge. If that’s the case, then you should share your goosebumps with others. The film’s website has a news article form that you can send to a friend to freak them out in…
Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim” Michael Lee, October 12, 2012 Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also…
Viral Trends: Advertising Age’s “Next Five Years” of Marketing Alex Gerage, October 11, 2012 There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…
Blu-Ray Release Reignites “Prometheus” Viral Dan Koelsch, October 11, 2012October 10, 2012 20th Century Fox’s Prometheus had its home release on Tuesday, and with it, the film’s official Twitter account tweeted an image that it described as “Weyland Classified: Infographic about the black Goo.” Check it out after the break, as well as an important viral piece that you might have forgotten…
Tweet to Unlock New “Les Misérables” Character Art Caleb Hamilton, October 10, 2012October 10, 2012 We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump!