Category: Viral Marketing

“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts

“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts

When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight. What is the “Mark of…

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Send Your Special Someone a Valentine with the “Spider-Man: Turn Off the Dark” App!

Send Your Special Someone a Valentine with the “Spider-Man: Turn Off the Dark” App!

When it began previews in November 2010, the Broadway hit musical, Spider-Man: Turn Off the Dark, was the butt of jokes on SNL and it was bashed by the critics. After closing for several months last spring for a major overhaul, the show reopened and is now the weekly highest grossing show on Broadway. Recently,…

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Marvel Offers Free First Issue of “Avengers” Prelude Comic

Marvel Offers Free First Issue of “Avengers” Prelude Comic

Marvel Comics is aiming to bridge the gap between Captain America: The First Avenger and The Avengers with a tie-in mini-series. On Sunday, they released the first issue of Marvel’s The Avengers Prelude: Fury’s Big Week. After the break, find out more about this series as well as get a sneak peek at the first…

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“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card

“The Amazing Spider-Man” Theatrical Trailer Leaves A Viral Calling Card

If you stayed up late to watch the new trailer for Marc Webb’s The Amazing Spider-Man, then you saw the webslinger leave his calling card, and not just on the walls, but within the trailer itself. Yes that’s right, if you look hard enough you will find a site that will take you to a…

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