Category: Viral Marketing

“A New Path Awaits” Test Subjects

“A New Path Awaits” Test Subjects

Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that a new path awaits……

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Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign

Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign

J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase for Riley Griffiths’ character Charlie.

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