Briefly: USA Network’s legal dramedy Suits recently started its second season. To promote the occasion, the show has teamed up with Lexus to bring you Suits Recruits, an online game where you navigate an interoffice social network in order to get a job at Pearson Hardman legal firm and help them win cases. It’s a…
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You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump.
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Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we got trailers for The Master, The Dark Knight Rises, Monsters University,…
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I haven’t read the book that Abraham Lincoln: Vampire Hunter is based on, and I never plan to. You shouldn’t have to do homework to enjoy a movie, and the idea is ironic considering this film rewrites history. It’s a joke that lasts for 90 minutes, but does it rely on it to entertain you?
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The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here.
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Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is intensifying. New issues of the…
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Brave is now out in theaters (read my review of the film here), and the film’s stars got a chance to sit down and talk about the film with various members of the press just hours before the film christened the opening of the new Dolby Theater (formally the Kodak Theater). During the press conference,…
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As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump.
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The raunchy comedy Ted, about a teddy bear that came to life 27 years ago, opens next weekend in theaters, and Universal has a few online updates to promote the film. There’s an online game where Ted fights other famous talking bears from television and film, as well as a remix of an original song…
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Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s 2013 Hyundai Elantra. It looks…
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