Viral Video: SNL Parody Trailer For ‘The Faults In Our Stars 2: The Ebola In Our Everything’ Michael Lee, October 6, 2014October 6, 2014 No film no matter how massively popular, critically acclaimed, or profitable, is safe from comedic parodies. Last week, SNL spoofed Marvel Studios’ success with a number of parody trailers based on Guardians of the Galaxy. Now they are doing it again, but this time for the teen sob story hit…
“Amazing Amy” App From ‘Gone Girl’ Launches On iPhone Michael Lee, October 4, 2014October 4, 2014 Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s…
Trailers Weekly: ‘John Wick,’ ‘The Theory Of Everything,’ And More Michael Lee, October 4, 2014October 4, 2014 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from John Wick, Justice League: Throne…
‘Interstellar’ Oculus Rift Coming To Select Theaters Michael Lee, October 3, 2014 Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a…
‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets” Michael Lee, October 2, 2014 Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the…