“Dawn Of The Planet Of The Apes” Clip: This Ape Isn’t Here To Entertain You Michael Lee, June 20, 2014 We’ve been following the marketing for Matt Reeves‘ Dawn of the Planet of the Apes for a while now, and with three trailers already released, plus some very cool extras, Fox has turned up the marketing machine by releasing the first clip from the film. We’ll try not to get…
“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes Michael Lee, June 19, 2014June 19, 2014 The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger…
Google Hires “Pokémon” Masters! Caleb Hamilton, June 17, 2014June 17, 2014 Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master…
New “Guardians Of The Galaxy” Trailer Has More Rocket Raccoon Than You Can Handle Michael Lee, June 17, 2014June 17, 2014 With just a month and a half until James Gunn‘s Guardians of the Galaxy hits theaters, Disney and Marvel is ramping up the marketing for the film by releasing new TV spots every other week or so. A couple of trailers, as well as those nifty character profiles, told us…
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In Kevin C, June 16, 2014June 16, 2014 Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age…