DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic Alex Gerage, August 20, 2012August 20, 2012 When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories…
C2E2 2012: DC Comics’ “Before Watchmen” Viral Hits The Show Floor Alex Gerage, April 15, 2012April 15, 2012 One would think with The Dark Knight Rises hitting theaters in a few months, DC Comics would pull out all the stops to capitalize on what is arguably the most anticipated film of all time. While Marvel was proudly pushing their film properties at their C2E2 booth by handing out…
What Does Latest “The Dark Knight Rises” News Mean For Its Viral Potential? Alex Gerage, November 22, 2011November 22, 2011 If there was one thing I took away from the news surrounding Empire Magazine’s story on The Dark Knight Rises, it is just how little everyone knows about the upcoming film. Despite an entire summer of set videos and spy photos posted online, as well as some snazzy official looks…
Marvel vs. DC 100th Episode Musical Kris, May 26, 2010 Apple’s “I’m a Mac….and I’m a PC” commercials have created many spoofs and copies, but none have been taken as far as YouTube user ItsJustSomeRandomGuy‘s “Hi, I’m a Marvel….and I’m a DC” series. The channel, which features ads, spin-offs, reviews, parodies, and more, has finally reached 100 videos. There’s no…
What Does Christopher Nolan Mean For The Superman Franchise? Dan Koelsch, February 10, 2010March 13, 2010 A report from Deadline Hollywood has Christopher Nolan, director of Batman Begins and The Dark Knight, taking on a “mentoring” role in the next Superman film that Warner Bros is trying to get off the ground (pun intended). Both DC Comics franchises are WB productions, and many have suggested for…