As of yesterday morning, there were only two viral campaigns on the horizon for 2013, Elysium and RoboCop, and both are being released by Sony’s Columbia Pictures. However, yesterday afternoon Sony announced new dates for the two films, as well as Cloudy With a Chance of Meatballs 2. Details after the break.
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On Friday, Sony hosted a San Diego Comic-Con panel for their films Total Recall, Looper, and Elysium, with Radio personality Ralph Garman as moderator. After the break, read some of my notes from the panel, including reactions to footage shown.
Read More It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break.
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The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here.
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With Comic-Con 2011, literally, just underway, and it’s only preview night, signs of viral marketing are already rearing their pretty heads. With the likes of viral past, including The Dark Knight, Tron Legacy, and District 9, we can now welcome the films of Elysium, and a possible start of The Amazing Spider-Man to the mix.
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