“Real Steel” Sends Out WRB Posters! Caleb Hamilton, May 9, 2011May 9, 2011 A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to…
Updates To “Real Steel” Viral Reveal Background, Videos, and Photos of World Robot Boxing Dan Koelsch, March 16, 2011 Yesterday we told you about the viral website for Disney’s robot-boxing movie Real Steel. Now the site has been updated to include some viral videos and photos. Get the details after the break.
“Real Steel” Starts a Viral Campaign Michael Lee, March 15, 2011June 16, 2011 Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at…
Trailers Weekly: “Thor”, “Transformers: Dark of the Moon”, “Real Steel”, “Rio”, and “I am Number Four” Michael Lee, December 11, 2010December 18, 2010 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have the first trailer for Thor,…
The Buzz: E3, More MGM Delays, Blomkamp May Direct The Hobbit, and More! Dan Koelsch, June 19, 2010June 19, 2010 The Buzz is a feature in which we round up the biggest and most popular film and television stories of the week. Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here. Check out all the stories after the…