New “The Amazing Spider-Man 2” Viral Site Report Focuses On B.J. Novak’s Alistair Smythe Michael Lee, February 11, 2014February 11, 2014 Last week The Amazing Spider-Man 2 director Marc Webb revealed that B.J. Novak would be playing none other than Alistar Smythe. A villain who has pestered Spider-Man from time to time in the comics, but this isn’t the first time the character as appeared in the viral campaign. Now a…
“Pompeii” Pop Up Trailer Educates You On Upcoming Disaster Flick David Weaver, February 5, 2014 The fine folks over at MOVIECLIPS have given the upcoming historic disaster movie Pompeii their Pop Up Trailer treatment. As usual they have layered a number of fun facts and information about the history of Pompeii itself and other volcanic curiosities that you can peruse while watching the official trailer….
“The Amazing Spider-Man 2” Super Bowl Spot Slings Its Viral Marketing Web Michael Lee, February 2, 2014February 3, 2014 Since the New Year’s Eve TV spot debuted, the EnemiesUnite viral marketing site for The Amazing Spider-Man 2 has been hinting at a huge event which was to occur some time during the Super Bowl. Well it was hard to miss but the TV spot debut during the big game,…
“RoboCop” Viral Marketing Searches For Human Volunteers Michael Lee, January 28, 2014January 28, 2014 Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company…
“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc Michael Lee, January 10, 2014 We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it…