New Movie Will Call You In The Theater Dan Koelsch, March 11, 2010 The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion seats. The theory is to make the experience more interactive for the audience, and a new film takes it to a whole new level. The characters in the German film Last Call will actually call you in the theater. Find out more after the jump. The premise is pretty simple. When you buy your tickets at the select theater, you provide your cell phone number. Then, during the movie, one audience member is chosen to take a call from one of the characters. Thanks to voice recognition software, that audience member will actually tell the character what to do. To get a better idea of the experience, check out the trailer below. While this is being billed as the first interactive horror movie, it’s hard to imagine this working in the real world. What if the “chosen one” calls all the wrong shots? The rest of the audience gets gypped. What do you think of the idea? Could it work in America where we have enough problems with phones in movie theaters? Source: Jawbone via Slashfilm Viral Marketing InteractiveLast CallTheater
Robert Rodriguez’s Newest Film Stars Kobe Bryant February 3, 2011We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being… Read More
Galifianakis And Ferrell Take To Facebook To Launch “The Campaign” May 7, 2012One of this summers most anticipated comedies, “The Campaign”, has just launched a very interesting, very funny viral campaign, aimed to persuade viewers to choose their side before the films release. Hit the jump to see the first glimpse of the films lead contenders, played by Zach Galifianakis and Will… Read More
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More