Darth Vader Commands You To Turn Left: TomTom Adds Star Wars Voices Dan Koelsch, May 7, 2010May 7, 2010 Tired of those boring computer/English voices on your car’s GPS device telling you where to go? Well, now you can ride in style (nerd style) with new Star Wars voices for TomTom devices. The company has even launched an online game you can play to win a TomTom GPS device with one of the characters’ voices pre-installed. Hit the jump for more! That’s right, for the low price of $12.95, you can have Darth Vader tell you how to get to work. TomTom has offered other distinguishable voices before, including Homer Simpson himself, but this summer, they are rolling out four different Star Wars character voices for their GPS devices. Vader is available now, while C3PO, Yoda, and Han Solo will be ready soon. You can test out a few of the Darth Vader commands on their website to see if you are ready for the Dark Side. Speaking of Vader, the Dutch automotive navigation systems company has used him in a funny viral video that has already gotten over 600,000 hits on YouTube this week. Check it out below. TomTom also has a augmented reality game where you can test your powers of the force under the guidance of Darth Vader or Yoda. You try to move a TomTom GO with the force (i.e. your hand), and if you get over 60%, you are entered into a drawing to win a TomTom GO with 10 Yoda navigation commands. With a new drawing every week until mid-July, you have time to practice your skills. See the Terms and Conditions for more details. Contests Viral Marketing augmented realityContestsStar WarsTomTomViral video
“The Devil Inside” Ends With a Link, and Fan Screening Gets First Hand Possession January 7, 2012January 7, 2012While the reviews for this weekend’s new horror film The Devil Inside have been mixed at best, there is one thing most audiences have been unhappy about: the end. Get the details about the unusual ending for the found-footage exorcism thriller after the break, as well as how one audience… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
Indie Director Makes “TwitFlicks” To Fund Movie October 27, 2011What do you do if your Kickstarter-like campaign to fund your independent short film isn’t working? If you’re Dutch director Eddy Terstall, you take requests for mini-movies on Twitter for a fee, calling them “Twitflicks”. By doing just that, Terstall raised about €120,000, way more than the €20,000 he was… Read More