Darth Vader Commands You To Turn Left: TomTom Adds Star Wars Voices Dan Koelsch, May 7, 2010May 7, 2010 Tired of those boring computer/English voices on your car’s GPS device telling you where to go? Well, now you can ride in style (nerd style) with new Star Wars voices for TomTom devices. The company has even launched an online game you can play to win a TomTom GPS device with one of the characters’ voices pre-installed. Hit the jump for more! That’s right, for the low price of $12.95, you can have Darth Vader tell you how to get to work. TomTom has offered other distinguishable voices before, including Homer Simpson himself, but this summer, they are rolling out four different Star Wars character voices for their GPS devices. Vader is available now, while C3PO, Yoda, and Han Solo will be ready soon. You can test out a few of the Darth Vader commands on their website to see if you are ready for the Dark Side. Speaking of Vader, the Dutch automotive navigation systems company has used him in a funny viral video that has already gotten over 600,000 hits on YouTube this week. Check it out below. TomTom also has a augmented reality game where you can test your powers of the force under the guidance of Darth Vader or Yoda. You try to move a TomTom GO with the force (i.e. your hand), and if you get over 60%, you are entered into a drawing to win a TomTom GO with 10 Yoda navigation commands. With a new drawing every week until mid-July, you have time to practice your skills. See the Terms and Conditions for more details. Contests Viral Marketing augmented realityContestsStar WarsTomTomViral video
Viral Video: Dark Moon February 21, 2010It seems like just yesterday I was saying this time of year is great for Twilight parodies. I guess I was right because Funny or Die has an original video called “Dark Moon”, which stars Brandon T. Jackson (Tropic Thunder). Check it out after the jump. Read More
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More
Viral Marketing Viral Teaser Arrives Online For Vampire TV Show “The Strain” December 3, 2013December 3, 2013If you were watching The Walking Dead‘s midseason finale, you might have seen what’s actually the start of a viral campaign for the upcoming vampire TV show, The Strain. The new FX show is based on Guillermo del Toro’s The Strain Trilogy books, which he cowrote with Chuck Hogan and later turned… Read More