Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator David Weaver, May 23, 2013 Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover your Kryptonian birthright with a new Man of Steel app! Get the details after the break. Being a child of Krypton doesn’t sound easy, but at least discovering your house and Kryptonian namesake is made easier by the new Glyph Creator. After answering a series of questions you will be assigned a house which comes with it’s own Glyph. That Glyph can then be applied to any of your many social apps to display your Kryptonian heritage with great pride as you await the forthcoming battle between Kal-el and General Zod, which is less than a month away.Man of Steel opens theatrically June 14, 2013. Apps ARGs & Campaigns Viral Marketing AppMan of Steel
Super 8 Viral: Countdown, D. Morris, and Hidden Images in Bootleg Trailer May 9, 2010June 12, 2010On Friday we told you about the viral site called Scariest Thing I Ever Saw for J.J. Abrams’ new mysterious film Super 8. Thanks to some analysis from Unfiction and Super 8 News, we are able to put a few pieces of the puzzle together, at least to lead us… Read More
Transformers 2: Receive a Call from Optimus Prime! October 5, 2009October 5, 2009With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for… Read More
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In June 16, 2014June 16, 2014Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age… Read More