Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator David Weaver, May 23, 2013 Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover your Kryptonian birthright with a new Man of Steel app! Get the details after the break. Being a child of Krypton doesn’t sound easy, but at least discovering your house and Kryptonian namesake is made easier by the new Glyph Creator. After answering a series of questions you will be assigned a house which comes with it’s own Glyph. That Glyph can then be applied to any of your many social apps to display your Kryptonian heritage with great pride as you await the forthcoming battle between Kal-el and General Zod, which is less than a month away.Man of Steel opens theatrically June 14, 2013. Apps ARGs & Campaigns Viral Marketing AppMan of Steel
“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners August 22, 2013August 22, 2013Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related… Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More