Michael Moore Gets Clever In Theaters Dan Koelsch, June 13, 2009June 15, 2009 Michael Moore, known best for harassing alzheimer sufferers (Charleston Heston) and being portrayed as a terrorist (by Team America and Bill O’Reilly), is working on an as-yet-titled film that covers the bank bailout. Sounds promising given his past work, despite his annoying voice. Why is this news-worthy? Well, Friday night, the first official trailer was to premiere, but instead the following clip was shown:By itself, it’s not that big of a deal. A little clever teaser that uses the same joke that’s been told on comedy shows and internet parodies. However, in select theaters in Washington DC, New York, Los Angeles, and Chicago got an extra surprise. Here is Slashfilm contributor Brendon Connelly’s account of what took place while the teaser played on screen:During this, ushers really did walk out amongst the patrons with buckets in hand and wearing T-shirts with the slogan ‘Save our CEOs’. I don’t know if anybody dropped any cash in, or for that matter what Moore’s team would have done with any donated funds. Perhaps he’ll actually try and pass it on to the ailing institutions and film the ensuing events for the film? Sounds like a possible Moore move.The audience members were filmed, so it is likely they will be featured in a future trailer with the above clip. See, everyone? Viral marketing doesn’t just have to be websites and billboards. A lot of people give Moore a hard time (especially conservatives and republicans), but you have to admit this is pretty clever. Moore knows how to make a point.The film is set to release on October 2nd. Thanks to Slashfilm for the heads up. Viral Marketing Michael Moore
Even More LOST LOL Captions February 11, 2010Our partners over at Fused Film have yet again found a hilarious batch of LOST captions, most stemming from the end of last season and this season’s premiere. Check out my favorites after the jump. Read More
Vauxhall Crossed, A Real Life What IF? January 24, 2010January 24, 2010Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year. The blog lays out the purpose of the viral campaign as… Read More
This Spoilerish Interactive Trailer For “Sherlock Series 3” Helps Deduce Answers To Some Burning Questions December 10, 2013December 10, 2013It has been 2 long years since the second series (or season as we like to call our annual television shows on this side of the pond) of the BBC hit Sherlock left us with a infuriatingly and nearly impossible query, is Sherlock alive and if so…how? Now, if that… Read More