Fox Home Entertainment uses PSAs to Sell DVDs Dan Koelsch, September 23, 2009September 22, 2009 Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the name, as well as a domain name, which links you to the page on the Fox Store where you can find all the videos. Check out the ones they have on YouTube below: I’m not sure what the purpose of the OMAAT phrase is, but it might be a strategy to brand their marketing. The videos are pretty funny, and I imagine the overall goal is to the let the public know the great line up of films Fox Home has in their DVD collection. If that’s the case, they definitely succeed in my opinion. I didn’t know they had the distribution rights for all those films (some of which are in my top favorites list of all time). Again, the Fox Store has all those videos, and you can even buy the DVDs you see in the PSAs directly from the site. What do you think of the PSAs? Got any good ideas yourself for fake PSAs? Let us know! Viral Marketing
Vote “A. Zombie” For President August 21, 2012August 21, 2012Thanks to AMC Networks’ ongoing battle with DISH Network, we’ve gotten a pretty fun viral campaign. First we had both a viral video for The Walking Dead that had zombies scaring New Yorkers, then a contest where you could win $4,000 and other prizes. Their next endeavor is a campaign… Read More
Who Is Patient Zero? July 7, 2010August 31, 2010Patient Zero: The name given to the first carrier of an illness that has spread to others, or in this case a new horror movie hitting our screen soon. Not much is known about this forthcoming film, however a viral website has been created to accompany the release. Check out… Read More
“The Force Awakens” In ‘Star Wars Episode VII’ November 6, 2014November 6, 2014Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the… Read More