Fox Home Entertainment uses PSAs to Sell DVDs Dan Koelsch, September 23, 2009September 22, 2009 Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the name, as well as a domain name, which links you to the page on the Fox Store where you can find all the videos. Check out the ones they have on YouTube below: I’m not sure what the purpose of the OMAAT phrase is, but it might be a strategy to brand their marketing. The videos are pretty funny, and I imagine the overall goal is to the let the public know the great line up of films Fox Home has in their DVD collection. If that’s the case, they definitely succeed in my opinion. I didn’t know they had the distribution rights for all those films (some of which are in my top favorites list of all time). Again, the Fox Store has all those videos, and you can even buy the DVDs you see in the PSAs directly from the site. What do you think of the PSAs? Got any good ideas yourself for fake PSAs? Let us know! Viral Marketing
Looper Network Game Ends With Mission 5, Maxx Labs Goes Live September 18, 2012Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being… Read More
“Now You See Me” Creates A Viral Marketing Card Trick May 6, 2013The upcoming magician heist film, Now You See Me, has a new viral marketing trick up its sleeve. With the upcoming release of the star-studded thriller, they’ve launched a new viral campaign, where you find hidden cards on the internet to unlock special content. Find out after the break how… Read More
Alice in Wonderland: See the Full Banner in High Resolution November 19, 2009November 19, 2009Remember last week when the Alice in Wonderland posted promotional images on its Facebook fan page? Well, now we finally have all three images together as one banner. Click on the image below to see it in higher resolution. Let us know what you think of the banner in the… Read More