Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Fox Home Entertainment uses PSAs to Sell DVDs

Dan Koelsch, September 23, 2009September 22, 2009

Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the name, as well as a domain name, which links you to the page on the Fox Store where you can find all the videos. Check out the ones they have on YouTube below:





I’m not sure what the purpose of the OMAAT phrase is, but it might be a strategy to brand their marketing. The videos are pretty funny, and I imagine the overall goal is to the let the public know the great line up of films Fox Home has in their DVD collection. If that’s the case, they definitely succeed in my opinion. I didn’t know they had the distribution rights for all those films (some of which are in my top favorites list of all time).


Again, the Fox Store has all those videos, and you can even buy the DVDs you see in the PSAs directly from the site. What do you think of the PSAs? Got any good ideas yourself for fake PSAs? Let us know!

Viral Marketing

Post navigation

Previous post
Next post

Related Posts

Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening

June 9, 2012June 9, 2012

We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their…

Read More

Disney’s Newest Social Game Features Content Inspired by Upcoming Film “Chimpanzee”

April 13, 2012April 13, 2012

Disneynature’s newest True-Life Adventure film, Chimpanzee, takes viewers into the forests of Africa, following the story of a young chimp named Oscar who was abandoned by his family. In support of the new movie, Disney Social Games has incorporated key scenes from Chimpanzee into their newest game, Disney Animal Kingdom…

Read More

The Viral That Became More

October 10, 2009October 10, 2009

(Editor’s Note: This article is written by guest writer Kristopher Stoltz, a member of our forum) If you’re a fan of Virals, then there’s 3 viral campaigns you should know and respect: 1. Blair Witch viral 2. The Dark Knight viral 3. LonelyGirl15 viral Confused on the last one? Never…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.