Alice in Wonderland Facebook Viral Dan Koelsch, November 12, 2009November 12, 2009 I’m not a big fan of Tim Burton’s, but whenever he has a project coming out, it certainly gets a lot of buzz. His latest film, Alice in Wonderland, is no different. Burton’s unique visual style always draws attention and with Alice, Disney is using it to their advantage. In a clever marketing ploy, the studio is releasing three images, but only if they get 9,000 “likes” for the image on their Facebook fan page. Become a fan of the “The Disloyal Subjects of the Mad Hatter on Facebook” in order to participate. We already have two images, seen below, so now we just need a little over 2,000 more to get the last one. From Walt Disney Pictures and visionary director Tim Burton comes an epic 3D fantasy adventure ALICE IN WONDERLAND, a magical and imaginative twist on some of the most beloved stories of all time. Johnny Depp stars as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter. Alice embarks on a fantastical journey to find her true destiny and end the Red Queen’s reign of terror. The all-star cast also includes Anne Hathaway, Helena Bonham Carter and Crispen Glover. The screenplay is by Linda Woolverton. Capturing the wonder of Lewis Carroll’s beloved “Alice’s Adventures in Wonderland” (1865) and “Through the Looking-Glass” (1871) with stunning, avant-garde visuals and the most charismatic characters in literary history, Alice in Wonderland, comes to the big screen in Disney Digital 3D on March 5, 2010. (via FusedFilm) Viral Marketing Alice in Wonderland
New “Monsters University” YouTube Channel Debuts Campus Promo January 2, 2013Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the… Read More
Disney Shakeups May Affect Future Marketing November 26, 2009November 26, 2009It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new… Read More
Vote “A. Zombie” For President August 21, 2012August 21, 2012Thanks to AMC Networks’ ongoing battle with DISH Network, we’ve gotten a pretty fun viral campaign. First we had both a viral video for The Walking Dead that had zombies scaring New Yorkers, then a contest where you could win $4,000 and other prizes. Their next endeavor is a campaign… Read More