12 Days of Viral – DAY TWO Scott Caldwell, December 14, 2009December 13, 2009 On the second day of viral, my movie gave to me….. A Twitter account with the truth. The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back to some of the older Twitter accounts (9, District 9, and 2012) and see them posting about things from the actual movie they are promoting. You can read a bout Charlie Frost’s Winnebago or Christopher’s disgust towards MNU. But the newer one’s are taking it a step further. If you follow films such as Surrogates, The Crazies, and even Paranormal Activity, they are using the tactics of letting you know the truth. Not parts of the film, but actual elements of the film that are possible. Robotics. Biochemicals. Even how people are reacting towards a film. These are things that are happening on the news so they put it in your head, to just add to what you believe to begin with. Hell, they may even pick up those that follow such fears and create a new fan. A tweet like the one above may get some activists to follow you, not knowing that it’s a site for a movie. But then again, that’s one of the things with a viral campaign. You need to make it as real as you can. Other Days In The “12 Days of Viral” Series: A trailer without a title Viral Marketing 20129District 9paranormal activitySurrogatesThe Crazies
Play the “Lockout” Interactive Mission on YouTube July 18, 2012July 18, 2012The sci-fi action flick Lockout didn’t exactly make a splash at the box office when it released in April. Fortunately, now audiences have a second chance to catch Guy Pearce being a badass, because the film came out on Blu-ray and DVD this week, and to promote the occasion, Sony… Read More
“Interstellar” Exhibit Makes World-Wide Debut at National Air & Space Museum October 30, 2014October 30, 2014When Christopher Nolan’s latest film, Interstellar, opens in 70mm IMAX at the Udvar-Hazy Center in Chantilly, VA., moviegoers will not only have the chance to be immersed in the world of the film, but they’ll get to have a chance to exclusively experience two of the space vessels from the film… Read More
‘The Europa Report’ Viral is Launched Along With A Photo February 11, 2012February 11, 2012Now that we have our first look at Sharlto Copley from his newest film The Europa Report (thanks to ComingSoon), we also have what appears to be the first viral site for said film. While most sites are accidentally found, or found by using a great eye and a lot… Read More