12 Days of Viral – DAY TWO Scott Caldwell, December 14, 2009December 13, 2009 On the second day of viral, my movie gave to me….. A Twitter account with the truth. The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back to some of the older Twitter accounts (9, District 9, and 2012) and see them posting about things from the actual movie they are promoting. You can read a bout Charlie Frost’s Winnebago or Christopher’s disgust towards MNU. But the newer one’s are taking it a step further. If you follow films such as Surrogates, The Crazies, and even Paranormal Activity, they are using the tactics of letting you know the truth. Not parts of the film, but actual elements of the film that are possible. Robotics. Biochemicals. Even how people are reacting towards a film. These are things that are happening on the news so they put it in your head, to just add to what you believe to begin with. Hell, they may even pick up those that follow such fears and create a new fan. A tweet like the one above may get some activists to follow you, not knowing that it’s a site for a movie. But then again, that’s one of the things with a viral campaign. You need to make it as real as you can. Other Days In The “12 Days of Viral” Series: A trailer without a title Viral Marketing 20129District 9paranormal activitySurrogatesThe Crazies
Dimension Films’ “Apollo 18” Lets You Ask UFOlogist Stan Friedman Questions August 24, 2011Briefly: To help promote their upcoming found footage Sci-Fi thriller Apollo 18, Dimension Films sponsored an IAmA Reddit thread with UFOlogist Stan Friedman, where you could ask him questions related to the film or UFOs. However, the thread quickly got ugly with users attacking Friedman for being part of a… Read More
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More
Marmaduke Movie Website Has Games To Play May 26, 2010I’ll be the first person to say that the Marmaduke movie looks terrible. The comedy, based on a popular newspaper comic, is basically about a dog who gets into trouble. It worked great for the comic strip, but based on the trailer, it hasn’t translated to film, most likely due… Read More