12 Days of Viral – DAY THREE Scott Caldwell, December 15, 2009December 14, 2009 On the third day of viral, my movie gave to me….. Three websites And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are. Website 1 – This is the site that’s owned by the “company”. This site is actually maintained right in the middle. They make their point known right off the bat, usually the first one, but slowly diminish into nothing. They want themselves to come off as the ones who need you to follow. They have a story to tell and if you listen, then they have someone to spread the good news. Website 2 – This for the most part is a blog. Maintained by someone who wants you to know the truth. They’ll give you a lot of “Website 1 isn’t telling you the whole truth!” and “I’m making a trip to corporate offices of website 1. Wish me luck”. Never to be seen again. Another particular note is this Website may be run by someone not even in the movie. Website 3 – I’m not exactly sure why website 3 was even set up. It’s crudely put together, and is more than likely to never change since it’s inception. It may or may not even give you one piece of information in regards to the film. It’s just there to draw your attention away from the initial slow updating of the first two. Now, with that said, here are some great examples:Website 1 – The IHC, DP Chemicals, and MNUWebsite 2 – Soren’s Blog, Save Ogden Marsh, and MNUSpreadsliesWebsite 3 – Farewell Atlantis, Ogden Marsh, and Maths From Outerspace The one thing I’ve noticed is that Website 3 has had a little more participation than in the past. Good for you website 3! And one day, maybe in the land of a sequel, you can move up in the ranks to website 1. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Viral Marketing 2012District 9The Crazies
Viral Video: Thankful Oscars March 6, 2010March 6, 2010With the Academy Awards just one day away, the Oscars have a hold on the industry right now. Fortunately, all that coverage can give us some funny viral videos, like this one from Whirled Interactive, which creates a remix of several long Oscar acceptance speeches. With the producers of the… Read More
Paramount Runs Pair Of ‘Interstellar’ Contests That Will Take Winners To The Edge Of Space October 31, 2014October 31, 2014Interstellar is an unforgettably spectacular visually immersive film going experience unlike any other. Christopher Nolan’s space epic uses elements from other sci-fi space films and mixes them in with his signature style. Now to help promote the film, Paramount revealed they will unveil a space exhibit at the National Air… Read More
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More