12 Days of Viral – DAY THREE Scott Caldwell, December 15, 2009December 14, 2009 On the third day of viral, my movie gave to me….. Three websites And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are. Website 1 – This is the site that’s owned by the “company”. This site is actually maintained right in the middle. They make their point known right off the bat, usually the first one, but slowly diminish into nothing. They want themselves to come off as the ones who need you to follow. They have a story to tell and if you listen, then they have someone to spread the good news. Website 2 – This for the most part is a blog. Maintained by someone who wants you to know the truth. They’ll give you a lot of “Website 1 isn’t telling you the whole truth!” and “I’m making a trip to corporate offices of website 1. Wish me luck”. Never to be seen again. Another particular note is this Website may be run by someone not even in the movie. Website 3 – I’m not exactly sure why website 3 was even set up. It’s crudely put together, and is more than likely to never change since it’s inception. It may or may not even give you one piece of information in regards to the film. It’s just there to draw your attention away from the initial slow updating of the first two. Now, with that said, here are some great examples:Website 1 – The IHC, DP Chemicals, and MNUWebsite 2 – Soren’s Blog, Save Ogden Marsh, and MNUSpreadsliesWebsite 3 – Farewell Atlantis, Ogden Marsh, and Maths From Outerspace The one thing I’ve noticed is that Website 3 has had a little more participation than in the past. Good for you website 3! And one day, maybe in the land of a sequel, you can move up in the ranks to website 1. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Viral Marketing 2012District 9The Crazies
“The Lizzie Bennet Diaries” DVD Kickstarter Is Over 600% Funded With 2 Weeks Left April 8, 2013April 9, 2013Tomorrow will mark the one year anniversary of The Lizzie Bennet Diaries, a modern retelling of Jane Austen’s classic novel Pride and Prejudice, premiering on YouTube. The series ended just over a week ago after 100 episodes, and now the production company Pemberley Digital is in the midst of a… Read More
“Prometheus” Mini-Game Reveals Ship Details April 17, 2012April 17, 2012The amount of Prometheus promotional material have revealed more clues about the movie and significantly hindered the mystery behind it. But our viral interest in the film has yet to pique and with a new mini-game called “Prometheus Mission Connect” and we get to see a detailed look at the… Read More
Trailers Weekly: ‘Fifty Shades Of Grey,’ ‘The Cobbler,’ ‘Hungry Hearts,’ And More November 15, 2014November 15, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from One Song, 50 Shades Of… Read More