12 Days of Viral – DAY THREE Scott Caldwell, December 15, 2009December 14, 2009 On the third day of viral, my movie gave to me….. Three websites And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are. Website 1 – This is the site that’s owned by the “company”. This site is actually maintained right in the middle. They make their point known right off the bat, usually the first one, but slowly diminish into nothing. They want themselves to come off as the ones who need you to follow. They have a story to tell and if you listen, then they have someone to spread the good news. Website 2 – This for the most part is a blog. Maintained by someone who wants you to know the truth. They’ll give you a lot of “Website 1 isn’t telling you the whole truth!” and “I’m making a trip to corporate offices of website 1. Wish me luck”. Never to be seen again. Another particular note is this Website may be run by someone not even in the movie. Website 3 – I’m not exactly sure why website 3 was even set up. It’s crudely put together, and is more than likely to never change since it’s inception. It may or may not even give you one piece of information in regards to the film. It’s just there to draw your attention away from the initial slow updating of the first two. Now, with that said, here are some great examples:Website 1 – The IHC, DP Chemicals, and MNUWebsite 2 – Soren’s Blog, Save Ogden Marsh, and MNUSpreadsliesWebsite 3 – Farewell Atlantis, Ogden Marsh, and Maths From Outerspace The one thing I’ve noticed is that Website 3 has had a little more participation than in the past. Good for you website 3! And one day, maybe in the land of a sequel, you can move up in the ranks to website 1. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Viral Marketing 2012District 9The Crazies
Tron Legacy: Theater Standees Use QR Codes August 29, 2010December 2, 2010We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring… Read More
Two New NBC Late Night Viral Sites October 1, 2009October 1, 2009It looks like NBC has decided to get in the game of viral! And we say, the more the merrier. NBC has notified us of two new sites that are hitting the net. The first site came about on a skit entitled “Before Photoshop” during an airing of The Tonight… Read More
South Park Episode Sparks ‘Everybody Draw Mohammed Day’ April 26, 2010May 3, 2010After over 200 episodes in 14 seasons, Comedy Central’s South Park still has the ability to ruffle feathers and create cultural chaos. In their latest episode, titled “200”, has a subplot that features the prophet Mohammed (also spelled Muhammad), the most important figure in Islamic faith next to Allah himself…. Read More