12 Days of Viral – DAY THREE Scott Caldwell, December 15, 2009December 14, 2009 On the third day of viral, my movie gave to me….. Three websites And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are. Website 1 – This is the site that’s owned by the “company”. This site is actually maintained right in the middle. They make their point known right off the bat, usually the first one, but slowly diminish into nothing. They want themselves to come off as the ones who need you to follow. They have a story to tell and if you listen, then they have someone to spread the good news. Website 2 – This for the most part is a blog. Maintained by someone who wants you to know the truth. They’ll give you a lot of “Website 1 isn’t telling you the whole truth!” and “I’m making a trip to corporate offices of website 1. Wish me luck”. Never to be seen again. Another particular note is this Website may be run by someone not even in the movie. Website 3 – I’m not exactly sure why website 3 was even set up. It’s crudely put together, and is more than likely to never change since it’s inception. It may or may not even give you one piece of information in regards to the film. It’s just there to draw your attention away from the initial slow updating of the first two. Now, with that said, here are some great examples:Website 1 – The IHC, DP Chemicals, and MNUWebsite 2 – Soren’s Blog, Save Ogden Marsh, and MNUSpreadsliesWebsite 3 – Farewell Atlantis, Ogden Marsh, and Maths From Outerspace The one thing I’ve noticed is that Website 3 has had a little more participation than in the past. Good for you website 3! And one day, maybe in the land of a sequel, you can move up in the ranks to website 1. Other Days In The “12 Days of Viral” Series: A trailer without a title A Twitter account with the truth Viral Marketing 2012District 9The Crazies
Watch: Sugar Rush Arcade Ad For Disney’s “Wreck-It Ralph” October 15, 2012October 15, 2012Disney is stirring up some nostalgia with the upcoming release of the video game flick Wreck-It Ralph. Now the film isn’t based on a video game per say, but it does draw inspiration from many fan favorite coin-op arcades. Recently, we posted an article that centered on a 1982 commercial… Read More
Parks and Recreation: Welcome to Pawnee October 13, 2009June 20, 2011NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been… Read More
Three New “Hunger Games” Viral Motion Posters February 11, 2012February 11, 2012We are a little under two months away from the release of the highly anticipated adaptation of The Hunger Games. We’ve been extensively covering the viral for this from top to bottom, making sure nothing was missed, and now we’ve got some very new updates to The Hunger Games Viral…. Read More