Did You Know Bangkok Dangerous Had a Viral Campaign? Dan Koelsch, February 13, 2010February 13, 2010 The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes). So, why are we talking about the film a year and half later? Well, we finally found out there was an actual ARG campaign for the film, thanks to a trailer for it being posted on the web. Check it out after the jump. The company behind the campaign was Phantom Compass, a game production company based in Toronto. They posted the trailer on their YouTube page a few days ago. Take a look at it below. Here are few quotes from the company about the campaign:The game was created in 2 weeks by Phantom Compass for a 6-week promotional campaign aimed at competitive, semi-pro, and professional video game players.Client: Professional Interactive Entertainment for Lionsgate Initiative Phantom Compass created an Alternate Reality Game aimed at an online game community to support the Hollywood film “Bangkok Dangerous.” The game echoed the themes of the film in a parallel storyline written and realized by Phantom Compass. I didn’t see the movie myself, so it’s hard to say just from this information how well the campaign tied in with the film, which is about a hitman (Cage) who’s in Bangkok to pull off a series of jobs, but falls for a local woman and bonds with his errand boy. It doesn’t seem to have helped the film (remember that $15 million I mentioned earlier), but maybe it was fun to play. If you know any more about the Bangkok Dangerous ARG, let us know! Viral Marketing ARGBangkok Dangerous
I.F. Sentinel Is Looking For A Few Good Men With These New Recruitment Posters for “Ender’s Game” July 2, 2013Roughly 3 months ago, we here at MovieViral discovered if-sentinel.com, a then dormant website for the upcoming big screen adaptation to Orson Scott Card’s 1985 novel, Ender’s Game. Now it seems that site has indeed gone viral and has begun spinning up its propaganda machine to get new recruits, like… Read More
Check Out This Cool New Iron Man 2 Advertising March 8, 2010March 8, 2010The new trailer for Iron 2 premiered last night, and now GeekTyrant has some of the new promotional materials being used by Paramount. We have a new image of Iron Man and War Machine together, two solo posters, and a great 3D theater standee. Check out the high res images… Read More
Viral Review: Funny People August 9, 2009April 3, 2010It’s now been a week since the film Funny People has been released, so it’s time to review their viral campaign. In case you missed it, be sure to check out Nick’s review of the film itself. Funny People follows established comedian and actor George Simmons (Adam Sandler) as he… Read More
The game tries to weave in conspiratorial Da Vinci Code-style intrigue and puzzle-solving, but the movie was more Nic Cage just running around shooting.