Did You Know Bangkok Dangerous Had a Viral Campaign? Dan Koelsch, February 13, 2010February 13, 2010 The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes). So, why are we talking about the film a year and half later? Well, we finally found out there was an actual ARG campaign for the film, thanks to a trailer for it being posted on the web. Check it out after the jump. The company behind the campaign was Phantom Compass, a game production company based in Toronto. They posted the trailer on their YouTube page a few days ago. Take a look at it below. Here are few quotes from the company about the campaign:The game was created in 2 weeks by Phantom Compass for a 6-week promotional campaign aimed at competitive, semi-pro, and professional video game players.Client: Professional Interactive Entertainment for Lionsgate Initiative Phantom Compass created an Alternate Reality Game aimed at an online game community to support the Hollywood film “Bangkok Dangerous.” The game echoed the themes of the film in a parallel storyline written and realized by Phantom Compass. I didn’t see the movie myself, so it’s hard to say just from this information how well the campaign tied in with the film, which is about a hitman (Cage) who’s in Bangkok to pull off a series of jobs, but falls for a local woman and bonds with his errand boy. It doesn’t seem to have helped the film (remember that $15 million I mentioned earlier), but maybe it was fun to play. If you know any more about the Bangkok Dangerous ARG, let us know! Viral Marketing ARGBangkok Dangerous
MNU Really Wants You To Stay Away From Aliens May 31, 2009May 1, 2010Both on our sister site District9news and our own forum, we mentioned over a week ago the billboard that showed up with the phone number to call if you see an aliens. When you call the number, it’s just an automated message where you can say whatever you want. The… Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More
12 Days of Viral – DAY FOUR December 16, 2009December 17, 2009On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun… Read More
The game tries to weave in conspiratorial Da Vinci Code-style intrigue and puzzle-solving, but the movie was more Nic Cage just running around shooting.