Did You Know Bangkok Dangerous Had a Viral Campaign? Dan Koelsch, February 13, 2010February 13, 2010 The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes). So, why are we talking about the film a year and half later? Well, we finally found out there was an actual ARG campaign for the film, thanks to a trailer for it being posted on the web. Check it out after the jump. The company behind the campaign was Phantom Compass, a game production company based in Toronto. They posted the trailer on their YouTube page a few days ago. Take a look at it below. Here are few quotes from the company about the campaign:The game was created in 2 weeks by Phantom Compass for a 6-week promotional campaign aimed at competitive, semi-pro, and professional video game players.Client: Professional Interactive Entertainment for Lionsgate Initiative Phantom Compass created an Alternate Reality Game aimed at an online game community to support the Hollywood film “Bangkok Dangerous.” The game echoed the themes of the film in a parallel storyline written and realized by Phantom Compass. I didn’t see the movie myself, so it’s hard to say just from this information how well the campaign tied in with the film, which is about a hitman (Cage) who’s in Bangkok to pull off a series of jobs, but falls for a local woman and bonds with his errand boy. It doesn’t seem to have helped the film (remember that $15 million I mentioned earlier), but maybe it was fun to play. If you know any more about the Bangkok Dangerous ARG, let us know! Viral Marketing ARGBangkok Dangerous
Viral Video: Scrubs DJ Steve Porter Remix March 12, 2010March 12, 2010You may know YouTube sensation DJ Steve Porter from his many remixes, including the Slap Chop Rap, and my favorite, his Community remix. Now he presents us with a remix for ABC’s Scrubs, which, after I thought was a successful retooling of the show, will most likely be cancelled after… Read More
“21 Jump Street” Interactive Trailer is Just Too Funny March 12, 2012March 12, 2012Honestly I never suspected that 21 Jump Street would be hammering at my funny bone. Obviously Cloudy with a Chance of Meatballs‘s Philip Lord and Chris Miller didn’t get the memo that adaptations based on 80s TV series were suppose to be bad. But with such a powerful tracking rate,… Read More
Tron Legacy Site Reveals Cities, But Why? February 19, 2010August 17, 2010Update: The list of cities has been updated to include the missing city and to replace one. As we reported yesterday, the Zero Hour website for Tron Legacy not only has a coded countdown, but also a block of text slowly being revealed. Now we know that the text is… Read More
The game tries to weave in conspiratorial Da Vinci Code-style intrigue and puzzle-solving, but the movie was more Nic Cage just running around shooting.