Did You Know Bangkok Dangerous Had a Viral Campaign? Dan Koelsch, February 13, 2010February 13, 2010 The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes). So, why are we talking about the film a year and half later? Well, we finally found out there was an actual ARG campaign for the film, thanks to a trailer for it being posted on the web. Check it out after the jump. The company behind the campaign was Phantom Compass, a game production company based in Toronto. They posted the trailer on their YouTube page a few days ago. Take a look at it below. Here are few quotes from the company about the campaign:The game was created in 2 weeks by Phantom Compass for a 6-week promotional campaign aimed at competitive, semi-pro, and professional video game players.Client: Professional Interactive Entertainment for Lionsgate Initiative Phantom Compass created an Alternate Reality Game aimed at an online game community to support the Hollywood film “Bangkok Dangerous.” The game echoed the themes of the film in a parallel storyline written and realized by Phantom Compass. I didn’t see the movie myself, so it’s hard to say just from this information how well the campaign tied in with the film, which is about a hitman (Cage) who’s in Bangkok to pull off a series of jobs, but falls for a local woman and bonds with his errand boy. It doesn’t seem to have helped the film (remember that $15 million I mentioned earlier), but maybe it was fun to play. If you know any more about the Bangkok Dangerous ARG, let us know! Viral Marketing ARGBangkok Dangerous
Viral Update: Disturbing Anonymous Viral Video Leads To More Videos and Speculation March 3, 2010March 5, 2010You may remember back in December when we showed you a really odd video that we thought might be part of a promotion for the band Animal Collective or even Nine Inch Nails. Well, we have a bit more information on the video, which now is a series of disturbing… Read More
What Does New “Man of Steel” Countdown Lead To? June 5, 2013Briefly: We have yet another Kryptonian countdown for Man of Steel, this time hosted at ManofSteel.com/Nokia. The countdown ends at 9am PT/ 12 noon ET tomorrow, but what will we get? Considering the proximity to the film’s release, hopefully it’s a screening. We’ll keep you up to date as we… Read More
QR Code Pattern Discovery Leads to Tons of “Branded” Content July 2, 2012July 2, 2012Set in a dystopian future where corporate brands have created a disillusioned population, one man’s effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world. This is the official description for the sci-fi thriller Branded looks to unlock the… Read More
The game tries to weave in conspiratorial Da Vinci Code-style intrigue and puzzle-solving, but the movie was more Nic Cage just running around shooting.