Viral Video: We Are The World 25 Dan Koelsch, February 13, 2010 In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support Haiti has gotten in the wake of the devastating earthquake, and now the Olympics are getting in on it. The original “We Are The World” was written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featured everyone from Bob Dylan to Dan Aykroyd singing. This time around, Lionel and Jones are back, and the group of singers is just as diverse. Check out the Paul Haggis-directed video below, which was featured during this year’s Olympics opening ceremonies (and has over a million views on YouTube after less than a day). Spot any interesting characters? I personally liked seeing Jeff Bridges and Vince Vaughn. You may notice they kept Michael’s part in the song as a tribute, but added both a rap and auto-tune section to modernize it a bit. What did you think of the song and video? Let us know in the comments below. To donate to the cause, go to World25.org Viral Marketing HaitiOlympicsPaul HaggisViral videoWe Are The World
“The Girl with the Dragon Tattoo” Viral Leaks Footage and New Site October 20, 2011October 20, 2011The Girl with the Dragon Tattoo has some very exciting new viral activity and it requires some sharp eyes or knowledge of the source material. For those who are unfamiliar with the story disgraced publisher Steig Larsson (Daniel Craig) has been hired by Henrik Vanger, the former CEO of Vanger… Read More
New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau April 24, 2013April 25, 2013The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. Read More
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More