Viral Video: We Are The World 25 Dan Koelsch, February 13, 2010 In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support Haiti has gotten in the wake of the devastating earthquake, and now the Olympics are getting in on it. The original “We Are The World” was written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featured everyone from Bob Dylan to Dan Aykroyd singing. This time around, Lionel and Jones are back, and the group of singers is just as diverse. Check out the Paul Haggis-directed video below, which was featured during this year’s Olympics opening ceremonies (and has over a million views on YouTube after less than a day). Spot any interesting characters? I personally liked seeing Jeff Bridges and Vince Vaughn. You may notice they kept Michael’s part in the song as a tribute, but added both a rap and auto-tune section to modernize it a bit. What did you think of the song and video? Let us know in the comments below. To donate to the cause, go to World25.org Viral Marketing HaitiOlympicsPaul HaggisViral videoWe Are The World
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
Viral Video: Seinfeld Trailer for George Drama May 2, 2010As I’m sure I’ve mentioned before, I love it when people re-cut movies to make trailers portraying them as something very different (i.e. Sleepless in Seattle as a stalker thriller). Canadian Youtuber “lorocker” has done just that with the classic TV show Seinfeld, creating a trailer that turns it into… Read More
Is 2010 The Year of Augmented Reality? January 4, 2010July 18, 2010So that’s it. A new decade has passed, and so far I’ve not got that flying car yet (can’t afford it) and my fridge isn’t ordering my food online yet (can’t afford it, the fridge that is, not the food), but technology is definitely catching up with the predictions. Now… Read More