Viral Video: We Are The World 25 Dan Koelsch, February 13, 2010 In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support Haiti has gotten in the wake of the devastating earthquake, and now the Olympics are getting in on it. The original “We Are The World” was written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featured everyone from Bob Dylan to Dan Aykroyd singing. This time around, Lionel and Jones are back, and the group of singers is just as diverse. Check out the Paul Haggis-directed video below, which was featured during this year’s Olympics opening ceremonies (and has over a million views on YouTube after less than a day). Spot any interesting characters? I personally liked seeing Jeff Bridges and Vince Vaughn. You may notice they kept Michael’s part in the song as a tribute, but added both a rap and auto-tune section to modernize it a bit. What did you think of the song and video? Let us know in the comments below. To donate to the cause, go to World25.org Viral Marketing HaitiOlympicsPaul HaggisViral videoWe Are The World
Trailers Weekly: “The Human Centipede 2: (Full Sequence)”, “New Year’s Eve”, “Paranormal Activity 3”, and “Extremely Close and Incredibly Loud” October 1, 2011October 1, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
Viral Marketing “The World’s End” Creators Release Interactive Screenplay Of “Shaun Of The Dead” August 6, 2013The new film, The World’s End, is almost upon us and because it’s the third movie in Edgar Wright’s “Cornetto Trilogy”, it’s only appropriate that they give some love to the film that started it all: Shaun of the Dead. On The World’s End site, you can now pull up… Read More
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster January 24, 2014January 24, 2014While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing… Read More