Viral Video: We Are The World 25 Dan Koelsch, February 13, 2010 In early 1985, a colossal group of stars came together for a charity song to help with the fight of AIDS in Africa. 25 years later, a new generation of musicians and filmmakers have come together to remake that song, this time to help Haiti. We discussed the viral support Haiti has gotten in the wake of the devastating earthquake, and now the Olympics are getting in on it. The original “We Are The World” was written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featured everyone from Bob Dylan to Dan Aykroyd singing. This time around, Lionel and Jones are back, and the group of singers is just as diverse. Check out the Paul Haggis-directed video below, which was featured during this year’s Olympics opening ceremonies (and has over a million views on YouTube after less than a day). Spot any interesting characters? I personally liked seeing Jeff Bridges and Vince Vaughn. You may notice they kept Michael’s part in the song as a tribute, but added both a rap and auto-tune section to modernize it a bit. What did you think of the song and video? Let us know in the comments below. To donate to the cause, go to World25.org Viral Marketing HaitiOlympicsPaul HaggisViral videoWe Are The World
“Catch The Throne” With The “Game Of Thrones” Hip-Hop Mixtape March 7, 2014“To hear the game is to know the game!” In anticipation for the next season of Game of Thrones HBO has commissioned Launch Point records and a few of their artists to create a Mixtape inspired by the hit show. HBO has enlisted artists such as Big Boi, Common, and… Read More
9: New MySpace Clip August 19, 2009MySpace has an exclusive clip from the upcoming 9. Check it out below: 9 Exclusive Clip Let us know what you think of the clip in the comments below. 9 opens September 9th (9/9/09). Check our our 9 Page for more information on the film and it’s viral campaign. Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More