New Movie Will Call You In The Theater Dan Koelsch, March 11, 2010 The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion seats. The theory is to make the experience more interactive for the audience, and a new film takes it to a whole new level. The characters in the German film Last Call will actually call you in the theater. Find out more after the jump. The premise is pretty simple. When you buy your tickets at the select theater, you provide your cell phone number. Then, during the movie, one audience member is chosen to take a call from one of the characters. Thanks to voice recognition software, that audience member will actually tell the character what to do. To get a better idea of the experience, check out the trailer below. While this is being billed as the first interactive horror movie, it’s hard to imagine this working in the real world. What if the “chosen one” calls all the wrong shots? The rest of the audience gets gypped. What do you think of the idea? Could it work in America where we have enough problems with phones in movie theaters? Source: Jawbone via Slashfilm Viral Marketing InteractiveLast CallTheater
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
“H+ The Digital Series” Debuts Online August 9, 2012Just over a month ago, we showed you the trailer for H+ The Digital Series, a web series being co-produced by acclaimed director and House M.D. executive producer Bryan Singer. The series is about a future where many people have a device (called H+) hooked up to their brains to… Read More
2012 – Comic-Con Updates July 23, 2009June 6, 20101 – www.whowillsurvive2012.com is updated: A – New design B – A game is coming soon for what looks to be for the iPhone C – download a wallpaper 2 – www.thisistheend.com is updated (written by Charlie Frost): A – Just landed the winnie in sunny San Diego. Things are… Read More