New Movie Will Call You In The Theater

The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion seats. The theory is to make the experience more interactive for the audience, and a new film takes it to a whole new level. The characters in the German film Last Call will actually call you in the theater. Find out more after the jump.

The premise is pretty simple. When you buy your tickets at the select theater, you provide your cell phone number. Then, during the movie, one audience member is chosen to take a call from one of the characters. Thanks to voice recognition software, that audience member will actually tell the character what to do. To get a better idea of the experience, check out the trailer below.

While this is being billed as the first interactive horror movie, it’s hard to imagine this working in the real world. What if the “chosen one” calls all the wrong shots? The rest of the audience gets gypped. What do you think of the idea? Could it work in America where we have enough problems with phones in movie theaters?


Source: Jawbone via Slashfilm