New Movie Will Call You In The Theater Dan Koelsch, March 11, 2010 The talk of the industry is always about how to get more people to go the theater when they can have just as good of a movie-going experience at home thanks to the advances in home electronics. Theaters and studios have tried numerous gimmicks and tricks from 3D to motion seats. The theory is to make the experience more interactive for the audience, and a new film takes it to a whole new level. The characters in the German film Last Call will actually call you in the theater. Find out more after the jump. The premise is pretty simple. When you buy your tickets at the select theater, you provide your cell phone number. Then, during the movie, one audience member is chosen to take a call from one of the characters. Thanks to voice recognition software, that audience member will actually tell the character what to do. To get a better idea of the experience, check out the trailer below. While this is being billed as the first interactive horror movie, it’s hard to imagine this working in the real world. What if the “chosen one” calls all the wrong shots? The rest of the audience gets gypped. What do you think of the idea? Could it work in America where we have enough problems with phones in movie theaters? Source: Jawbone via Slashfilm Viral Marketing InteractiveLast CallTheater
Mission Icefly: Traelek Institute Has a Website July 1, 2011The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute,… Read More
Cloverfield Cloverfield 2 Still In Discussion January 16, 2010February 2, 2025In an interview with MTV, J.J. Abrams, once again, was asked to comment on the possibility of a sequel to the 2008 film, Cloverfield. And, once again, his response was basically the same…..”Early stages”. How many early stages can there be? But, instead of coming at this negatively, I will… Read More
“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy April 28, 2011April 28, 2011How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the… Read More