Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Help Promote “The Amazing Spider-man 2” To Earn Points And Plenty Of Fantastic Prizes November 6, 2013November 6, 2013Do you enjoy all the pre-release marketing for your favorite and most anticipated upcoming films? Well, if you do then the fine folks over at Sony want your help in spreading the word about the upcoming sure-to-be blockbuster, The Amazing Spider-man 2. Sharing content isn’t anything new, we post trailers,… Read More
First Video and Images From Upcoming ‘Toy Story’ Short Revealed March 7, 2011March 7, 2011Ken was the breakout star of Pixar’s Toy Story 3, both on screen and during the marketing campaign. Now he and Barbie are back for the short “Hawaiian Vacation”, which will debut in front of Cars 2 in theaters. Sure, we’ve told you this before, but after the break we… Read More
2012 Updates and News September 3, 2009September 3, 2009A couple of updates for you coming from two ends of the 2012 world. First one is from Charlie Frost’s blog, ThisIsTheEnd. It is titled “Start Spreading the News” and it shows a couple of IHC posters defaced, as we’ve seen before, this time being in NY. Here are the… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.