Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Viral Video Round Up: The Dark Knight Rises, Star Wars, Jim Henson, Samuel L. Jackson, And More! January 29, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Premake Trailers Turn Your Favorites Into 50s B Movies May 20, 2010Many fans know that Indiana Jones series is based on the old 1940s action serials, but what if it was really made during that time? Ivan Guerrero mashes up old clips from serials and B-Movies in the 40s and 50s, and makes them into trailers for some of your favorite… Read More
Viral Video: “WONKA : LEGACY” November 17, 2010Could TRON: Legacy be the next Inception when it comes to Mash Up videos? The trailer for the Christopher Nolan hit saw a lot of mash ups this summer, especially thanks to the distinctive score. Video editor ChiefBrodyRules made one of those well-known videos, and now is back to mix… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.