Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
The 2012 Year-End Movie Mashups Have Begun December 2, 2012For the past few years, we’ve seen some talented editors make end of the year movie mashups to celebrate all the films that have been released that year. 2012 looks to be no exception as we’ve already got our first mashup, coming from The Sleepy Skunk. Watch the video after… Read More
Conventions Annabelle Scare Prank Created for Toronto Fan Expo September 6, 2014With the upcoming The Conjuring spin-off movie, Annabelle, hitting theaters on October 3rd, the makers used the Toronto Fan Expo to help promote the release with a little scare prank involving the cursed doll. A display was made with a woman dressed up as a human-sized version of the doll and… Read More
How the Cloverfield Monster and Everything On Pandora Can’t Exist March 22, 2010Back when our forum was a Cloverfield forum, one of the biggest discussions after the movie came out was what Clover really was and how it survived in the water. Designer Neville Page said he made the monster biologically accurate, but the guys at Cracked.com aren’t so convinced. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.