Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
C2E2 2013: The Hunger Games Costume Exhibition and Auction April 26, 2013April 26, 2013The Windy City is once again the focus of the geek world as this weekend celebrates the fourth annual Chicago Comic and Entertainment Expo (C2E2) at McCormick Place. While not near the scope or impact of the San-Diego Comic Con or the New York Comic Con, C2E2 has solidified itself… Read More
“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown April 13, 2013April 13, 2013It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new… Read More
Latest Update To “Super 8” Trailer Teases “Battle: Los Angeles” Connection February 23, 2011March 11, 2011If you’ve been following our coverage of Super 8, then you know that the 30 second trailer available on Apple.com has been getting periodic updates to the images shown in the camera lens at the end. After the break we the images from the last update this weekend, as well… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.