Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends October 31, 2012Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. Read More
Comic-Con 2013: Roundtable Interviews With Cast and Crew of “Justice League: The Flashpoint Paradox” July 24, 2013Justice League: The Flashpoint Paradox, the latest DC animated movie from Warner Bros. Home Entertainment, debuted at San Diego Comic-Con this week. We’ll have a review soon of the film, which releases on Blu-ray and DVD next Tuesday. Until then, we have some roundtable interviews with the cast and crew… Read More
“The Lizzie Bennet Diaries” DVD Kickstarter Is Over 600% Funded With 2 Weeks Left April 8, 2013April 9, 2013Tomorrow will mark the one year anniversary of The Lizzie Bennet Diaries, a modern retelling of Jane Austen’s classic novel Pride and Prejudice, premiering on YouTube. The series ended just over a week ago after 100 episodes, and now the production company Pemberley Digital is in the midst of a… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.