Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
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Super 8 Viral: Countdown, D. Morris, and Hidden Images in Bootleg Trailer May 9, 2010June 12, 2010On Friday we told you about the viral site called Scariest Thing I Ever Saw for J.J. Abrams’ new mysterious film Super 8. Thanks to some analysis from Unfiction and Super 8 News, we are able to put a few pieces of the puzzle together, at least to lead us… Read More
“Prometheus” End Credits Image Leads To New Viral Website and Video June 10, 2012June 10, 2012If you are one of the many people who saw Prometheus this weekend, you might have stayed through the credits to see if there was an extra scene. You then may have been too disappointed in not seeing any more footage (spoiler alert?) that you might have missed something even… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.