Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Ryan Kwanten Stars in “Truth In Journalism” As Classic Marvel Universe Journalist July 31, 2013July 31, 2013Last year, Joe Lynch directed a short film entitled Dirty Laundry, starring Thomas Jane as The Punisher. This year, Lynch premiered a new short film at Comic-Con called Truth In Journalism which stars True Blood’s Ryan Kwanten as a very popular character from the pages of another Marvel Comics series…. Read More
CBS Wants To Give You $5,000 For Your Horatio Impression! January 25, 2010January 25, 2010CBS’s hit show CSI has spawned off two spin-offs so far. If there is one thing that we can say the network’s CSI: Miami has left behind as an enternal legacy, it’s the extremely cheesy openers featuring Horatio Caine (played meticiously by David Caruso). Why are they so memorable? Well,… Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.