Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Comic-Con Live Blog: TWIXT With Francis Ford Coppola July 23, 2011July 22, 2011On our first Hall H panel of Saturday, writer and director Francis Ford Coppola and composer Dan Deacon talk about their next film TWIXT and will present some footage. Read the live blog of the panel, which is scheduled to start at 11:45am PDT, after the break. Read More
Where to Find Super 8 and Rocket Poppeteers Comics June 1, 2011To help promote Paramount Pictures’ Super 8, two short form comic books have been created. The Rocket Poppeteers comic has been known for a while, and now we know where you can find them. Also, you can get the recently discovered Super 8 comic now, and without paying for it… Read More
Firefly Video Follow Up: “Simon Tam M.D.” Intro July 14, 2010A few days back, we posted an 80s style intro for Firefly that io9 had made. One of the criticisms was that the character Simon Tam was not given a title card, which io9 explained was due to the video becoming too long. Fortunately, they have rectified the situation with… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.