Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Community Premieres New Webisode Series November 5, 2010Hot on the heels of The Office’s newest webisode series, “The 3rd Floor,” NBC has launched a new online episode series for one of their other Thursday night comedies, Community. Titled “Office Hours,” the web series focuses on Dean Pelton and the cast of characters he deals with on a… Read More
Watch Wayne and Garth Talk About the Academy Awards February 7, 2011February 7, 2011You may have seen the cast of Jackass reenact scenes spoof Black Swan, just one of the ten Academy Award nominees for best picture, you may have seen kids reenact scenes from five of those nominees, and you have seen plenty of behind the scenes videos, but you haven’t seen… Read More
Enter the Dream and Create Your Own Inception Poster July 14, 2010July 14, 2010Chances are you have heard of a little film coming out this week called Inception, the latest from super director Christopher Nolan. While the viral campaign for Inception never fully manifested itself the way many thought it might following The Dark Knight’s campaign, anticipation remains at a fever pitch for… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.