Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Repo Men: Two Runners Caught + Exclusive Interview With The Hunter Who Found Them March 9, 2010May 9, 2010If you were listening to today’s live RepoCast, you would’ve been among the first to hear that two of the four runners have been captured. Both Ciji and Usman were both repo-ed together at Seabrook Roller Skating Rink in Lanham, MD. MovieViral had the exclusive chance to talk with GenevaC,… Read More
Birdemic: Worst Film Ever? April 15, 2010April 14, 2010One of the things that made last year’s Paranormal Activity a success was viral at it most fundamental: Word of mouth. It is the best form of advertising that a film could wish for. Word of Mouth has been responsible for the success of sleeping blockbusters such as The Blair… Read More
Comic-Con The Boxtrolls: Stars Elle Fanning and Issac Hempstead-Wright Talk Collaborating On LAIKA’s Latest August 4, 2014The stars of LAIKA’s The Boxtrolls, Issac Hempstead-Wright (Game of Thrones) and Elle Fanning (Maleficent) sat down to talk to press during SDCC ’14 about the upcoming movie and their enthusiasm for collaborating on the stop-motion picture. Following up Paranorman, this fall’s release tells the story of a boy named Eggs… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.