Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Infiltrate Encom International With A New Tron Legacy Viral Game March 10, 2010March 10, 2010Have you ever wanted to infiltrate Enocm International? Well, now you can. A new Tron Legacy viral game can help you out – if you’re worthy. The game was found within the most recent update on the FlynnLives discussion forums. It leads us to Arcade Aid, which seems to be… Read More
Viral Site Found For Possible Alien Invasion Film September 2, 2010September 2, 2010FirstShowing has found a website that looks to be part of a larger online promotion for a sci-fi film. Countdowns seem to be the trendy viral thing to do, as the site has a countdown to the displayed date of 10/10/10. With the omnious title “They’re Here”, this could get… Read More
Peter Jackson Starts Production Vlogs For “The Hobbit” April 15, 2011When Peter Jackson was directing The Lord of the Rings trilogy starting in 2000, he would periodically post video blogs from the set of the films. At the time, it was a rather innovative idea, considering YouTube was years away, and video sharing on the Internet as a whole was… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.