Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Mysterious ‘It Starts With the Flu’ Countdown Ends In One Week, What Is It For? August 31, 2010September 2, 2010Over a year ago, a mysterious website was found by Unfiction members called It Starts With The Flu. On the simple one-page site, a countdown has been running, with the time ending at midnight on the morning of September 8th, just over one week away. The question “Will You Survive?”… Read More
Comic-Con Live Blog: Snow White and the Huntsman July 23, 2011July 23, 2011Universal’s Snow White and the Huntsman is one of two Snow White movies coming out next year. Snow White herself, Kristen Stewart, will be at this panel, along with Charlize Theron (The Evil Queen), Chris Hemsworth (The Huntsman), Sam Clalfin (Prince Charmant), and director Rupert Sanders. The first footage from… Read More
Is Ferris Bueller Taking Another Day Off? (UPDATED) January 26, 2012January 27, 2012A new viral video has surfaced on the interwebs featuring Matthew Broderick reprising a role from one of his most famous films. The last time we saw Ferris Bueller it was 1986 and he was taking the day off from school. Now, almost 26 years later, Ferris has reappeared (though… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.