Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Avatar: New Ad and Interview with Colonel Quaritch November 23, 2009November 25, 2009Thanks to one our readers, we have found the YouTube channel for the Coke Zero Avatar tie-in that seems to be the source behind the viral so far. Alex reported on AVTR.com a while ago, which is also connected with Coke Zero. Other than the occasional update not much has… Read More
Steig Larrson’s “Millenium Trilogy” to Become Graphic Novel Series October 17, 2011International phenomenon and best-selling book series, The Millennium Trilogy is being adapted into a series of graphic novels by DC Entertainment’s imprint, Vertigo. The company will work with Steig Larrson’s (author of the Millennium Trilogy) estate and Hedlund Literary Agency to adapt the books. Find out more after the jump. Read More
San Diego Comic Con 2014 – Saturday, 26th July Cosplay (Day 3) July 27, 2014 Saturday is notoriously the busiest and biggest day at San Diego Comic Con, and with that the endless parade of quality cosplay has continued into the weekend. With all the big panels going on inside Hall H you can often forget all the other amazing things happening in and around the convention… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.