Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Tron Legacy: Expect New Trailer Saturday? February 25, 2010February 26, 2010UPDATE: The tickets on PitCell are now live, get yours! It looks like you can expect a new Tron Legacy trailer Saturday on the FlynnLives website. As we reported yesterday, an exclusive limited even will be taking place in five locations all around the world. Well, now the /derez page… Read More
Sherlock Holmes needs your help! August 20, 2009August 20, 2009“SHERLOCK HOLMES needs your help!” was tweeted by Warner Bros. Pictures not to long ago. Along with it, a link to a website (which is hosted on a unique IP address, meaning there is no dot com), http://94.236.57.221/. The website has a password area, which is 5 characters long. If… Read More
Dan’s High Five: 5 Places to Avoid If You Don’t Like Monsters October 25, 2009October 25, 2009It’s October, so the blogosphere is filled with Halloween-themed articles and lists. Why should we be any different? Last week we talked about zombies on the High Five, so this week we’ll move on to monsters. Sure a monster could turn up anywhere, but if you’ve seen enough monster movies,… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.