Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
Harry Potter Auto-Tuned November 28, 2010Sick of Auto-Tune yet? Of course not! A site called Norwegian Recycling has made a music video of sorts that uses dialogue from all the Harry Potter films in a “Auto-Tune The News” kind of way. With Harry Potter and the Deathly Hallows Part 1 still tearing up the charts… Read More
Films TRONitized For Butt-Numb-A-Thon Contest November 28, 2010Every year Harry Knowles of Ain’t It Cool News holds a 24 hour vintage movie marathon called “Butt-Numb-A-Thon” (BNAT). He usually does various contests to give readers and fans of the site a seat at the event. This year, one of the things Harry did was get fans to make… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.