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The Latest Viral News for Films and Beyond!

Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four

Dan Koelsch, July 26, 2010

QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break.





I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title.

Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video

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Comments (2)

  1. Napkins-Only says:
    July 27, 2010 at 7:39 pm

    Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w

  2. John Parsons says:
    July 27, 2010 at 8:09 pm

    Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.

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