Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Check Out Kermit Cam At The Pirates Premiere May 10, 2011Walt Disney Studios’ Pirates of the Caribbean: On Stranger Tides had its world premiere at Disneyland on Saturday, and Kermit the Frog was on hand to interview the celebrities and stars of the film who showed up. Watch his coverage of the event through the “Kermit Cam” after the break. Read More
The Walking Dead: Web Series “Cold Storage” Now Live October 1, 2012As promised, The Walking Dead‘s new web series titled “Cold Storage” debuted online today. Watch all four episodes after the break, and let us know what you thought of it. Be sure to check out the Season 3 premiere of The Walking Dead on October 14th on AMC. If you… Read More
Instant YouTube Sensation Gets a Documentary March 3, 2010March 2, 2010It’s usually hard to guess what’s going to become a viral sensation on YouTube, but sometimes a video will skyrocket to the top, even making regular TV news broadcasts. Such is the case for the video uploaded two weeks ago in which an elderly white guy beats up an African… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.