Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
D23 & Jim Hill Investigate Brad Bird’s Tomorrowland Conspiracy February 8, 2013Formerly known as 1952, Brad Bird’s Tomorrowland is up an running and getting ready for production as it’s set for a December 2014 release. The film is ripe for viral potential as the 1952 mystery box that inspired the Damon Lindelof screenplay is stacked with vintage Disney paraphernalia and other… Read More
Viral Video Round-Up: Dexter, Reservoir Dogs, and Sofia Coppola January 28, 2011March 29, 2011It’s Friday, which often means there’s a few viral videos from the week that we’re just now having a chance to share with you. We have two “in 60 seconds” videos, a parody of Dexter from Landline TV (via GeekTyrant), and a stop motion one of Reservoir Dogs from the… Read More
Apollo 18 Document #4 Shows Rocket Ready For Launch? January 7, 2011January 9, 2011NASA has a major leak on their hands, as we now have the 3rd Top Secret document in a week on the Apollo 18 mission, and the 4th overall since mid-December. After the last document explained what would be needed to prepare for a launch, this new one shows that… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.