Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Update: J.J. Abrams’ Super 8 Is Not Related to Cloverfield May 5, 2010Yesterday we reported that a secret teaser trailer would premiere before Iron Man 2 this weekend. There are very few details on the J.J. Abrams-produced movie, currently titled Super 8, but we know that the trailer itself is being directed by Abrams. There was speculation, and even a timid confirmation,… Read More
Viral Video Round Up: Teenage Mutant Ninja Turtles, Toronto Batman, Star Wars, Movie: The Movie, And More! March 4, 2012March 4, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Apps Official Game Released For The New “Robocop” Movie January 12, 2014On the heels of the upcoming Robocop film reboot, a new video game based on the movie has been created for all Apple mobile devices. After the break, check out info about the game along with a quick video trailer and a few screenshots. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.