Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
MovieViral Comic-Con 2011 Coverage Preview July 20, 2011July 20, 2011It’s that time of the year again. San Diego Comic-Con sweeps the (geek) nation starting tonight and going through to Sunday. We’ll be there covering it from the floor of the convention center and the streets of the gaslamp district. Get the details on our coverage after the break, as… Read More
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More
“The Muppets” Marketing Was Hilarious, Interactive, and Lots of Fun November 23, 2011November 23, 2011After a 12 year hiatus, its finally time to meet The Muppets when the movie opens in theaters on November 23. Yes I tried to force that Muppet theme song jingle, but its true. The Muppets haven’t seen the big screen for 12 years, and now they are back, and… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.