Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Want to Survive 2012? Buy a Ticket! Plus We Have the Winner Of the Post-2012 Election! November 5, 2009November 5, 2009Update: Soren has now blogged about the tickets, saying we need to pursue this because it’s our only lead. What I found interesting was that he didn’t know the ark was real. I had no idea that there was a Naaczaal, much less that there were passes, nor that they… Read More
Due Date Dash Campaign February 22, 2011March 2, 2011Today is the home release date of Warner Bros.’ road trip comedy Due Date, and we’ve partnered with them to bring you the Due Date Dash Campaign that could win you a digital copy of the film along with Due Date swag. All you have to do if figure out… Read More
Viral Video: TNT Provides “Daily Dose of Drama” To Belgium April 13, 2012April 13, 2012On April 10th, Turner Broadcasting System (a Time Warner Company) debuted their popular dramatic channel TNT to Belgium. To promote the occasion, they put a big red button in the middle of an average Flemish town, with a sign above pointing to it and saying “Push to add drama”. Watch… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.