Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
What Is The #Super8Secret? June 2, 2011Briefly: While that may seem like a loaded question with such a secretive movie and viral campaign, a new viral website has popped up (via @Super8Movie) that asks just that. We have nothing to go on, so check out Super8Secret.com and give us your best guess on what this is… Read More
Christoph Waltz Is DJesus on SNL February 17, 2013Last night, Django Unchained star Christoph Waltz hosted Saturday Night Live. While there were several skits that were hilarious, the best was clearly the fake trailer where Waltz takes on Quentin Tarantino films. Watch that sketch, as well as the entire episode, after the break. Read More
Viral Video: Will Ferrell’s Music Video For “Casa De Mi Padre” March 11, 2012Next Friday, an unusual film opens in theaters. Casa de mi Padre is a comedy starring Will Ferrell, but it’s all in Spanish. Ferrell plays a Mexican who has to save his father’s ranch. Thankfully, there are subtitles, and the film looks to have some potential. Funny or Die recently… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.