Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Piranha 3D Pulled From Comic-Con – UPDATE: Now Offsite July 13, 2010September 3, 2010We’ve been covering the NSFW Piranha 3D viral campaign pretty extensively, so this news is sort of a bummer. The (probably) cheesy horror flick was scheduled to screen some footage at San Diego Comic-Con this year, but now it looks like it’s too hot for the con. Get the details… Read More
Comic-Con 2011: Roundtable with Robert Rodriguez July 25, 2011After Robert Rodriguez had his Comic-Con panel to talk about his new Quick Draw Productions, he sat down for a roundtable interview to go into more specifics on what the company is for, as well as to talk about his other upcoming projects. Leslie Sobon, VP of global product and… Read More
Viral Video Round Up: Star Wars, Winnie the Pooh, Harry Potter, Captain America, and More! July 14, 2011July 14, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.