Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Conventions WonderCon Interview: Five Tidbits From Luc Besson On ‘Lucy’ And Directing April 21, 2014MovieViral was able to participate in a roundtable discussion with ‘Lucy’ director Luc Besson (The Fifth Element) after a WonderCon presentation for his upcoming picture. Hit the jump to learn the five most important things we learned during the talk about the movie, it’s inspiration and his craft. Read More
Sam Rockwell Moon Oscar Nomination Movement Gains Steam January 11, 2010January 11, 2010While Sony Pictures isn’t doing much to support it’s limited release Moon in the year’s biggest award show, The Academy Awards, there is already a groundswell of support from fans, as we reported earlier in the month. Most of the focus has been on getting the star, Sam Rockwell, a… Read More
Zombie-Proof Your Car and Home! October 24, 2012September 21, 2013Back in June, we reported that Robert Kirkman, creator and writer of The Walking Dead comics, had designed a Zombie-Proof Car for Comic-Con. However, that was a promotion with Hyundai, so I’m sure there were some limitations in place. If you’re prepping for the zombie apocalypse in December, never fear,… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.