Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Watch Compilation of Reactions to Last Night’s Episode of “Game of Thrones” June 3, 2013June 3, 2013HBO’s Season 3 penultimate episode of Game of Throne was quite a doozy. We don’t want to spoil it for those brave souls who have yet to watch, so hit the jump if you want to see a compilation of reactions to the most surprising scene of the entire season. Read More
Comic-Con Coverage Update July 23, 2009June 6, 2010Alright folks, we have an update on our Comic-Con coverage. We are having special guest Rose Meza from ShredorDie.com reporting from inside the walls of the convention center. You can follow her on Twitter for live updates, and we’ll be posting anything she finds on the site, of course. She… Read More
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.