Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
WonderCon 2011: “Immortals” Roundtable With Director Tarsem Singh, Producer Mark Canton, & Stars Henry Cavill, Luke Evans, and Isabel Lucas April 4, 2011My last roundtable interview on Saturday was for Immortals, a retelling of the greek mythological tale of Theseus from the producers of 300. Director Tarsem Singh, producer Mark Canton, and lead cast members Henry Cavill, Luke Evans, and Isabel Lucas were in attendance. Check it out after the break. Read More
Warner Bros. Television Announces WonderCon Panels and Screenings March 14, 2013March 14, 2013WonderCon 2013 is coming up in just over 2 weeks, and you know that Comic-Con’s little brother always brings the television goods. Per usual, Warner Bros. plans to make a splash at the Anaheim convention with hit shows, including The Following, Revolution, Arrow, and more. Get the details in the… Read More
Trailers Weekly: “Djinn,” “Friends with Kids,””Shut up and Play the Hits,” “Moonrise Kingdom,” “West of Memphis” January 14, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week was a relatviely slow week in terms… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.