Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Fantastic Fest To Have Prison Party After “Red Dawn” Premiere September 5, 2012Fantastic Fest is an annual film festival held at the Alamo Drafthouse Cinema in Austin, Texas. This year, the festival runs from September 20th to September 27th. According to their website, “Fantastic Fest is the largest genre film festival in the U.S., specializing in horror, fantasy, sci-fi, action and just… Read More
District 9 Official Site Walkthrough June 10, 2009June 17, 2009Through their Twitter account, the folks doing the marketing for District 9 revealed today that the official website is finally live. Read More
“Guardians Of The Galaxy” Featurette Gives You A Tour Of Star-Lord’s Milano Spaceship August 5, 2014The Guardians of the Galaxy, which earned a suprising $94 million at the box office this weekend, plus a nice $11.7 million on Monday, has been described as the Star Wars for a new generation. And as such, it’s lead hero, Star-Lord, needs a signature spaceship. In this case, it… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.