Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Los Angeles Joins Battle to Host Comic-Con in 2013 April 9, 2010June 6, 2010Why not? With everyone else throwing their hat in the ring, it was only a matter of time before Los Angeles decided they wanted to host the Comic-Con International convention when San Diego’s contract is up in 2012. Similar to Anaheim, the city’s convention bureau has gone to Facebook to… Read More
“Monsters University” Website Defaced For April Fools April 7, 2013Briefly: We are a bit late on this one, but as the saying goes, it’s better than never. On April Fools, the Monsters University school website was defaced by rival school Fear Tech. The site is back to normal now, but you can see a full image of the destruction… Read More
Newport Beach Film Festival: Drones Review and Q&A April 25, 2010June 6, 2010Drones is not your typical office comedy. Sure, it has that quirkiness made mainstream by the likes of The Office, along with witty banter and jokes involving office supplies and politics that can sometimes be the funniest. What makes it different is one little twist. Some of the employees are… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.