Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
2012: The Package November 11, 2009November 11, 2009UPDATE: That was quick. Almost as soon as I posted this, Charlie Frost updated his blog again to let us know that Professor Meyer is dead. He was apparently on a fishing trip, which is ironic given his last update. Looks like when the IHC wants to shut someone up,… Read More
Are You Ready For “Thora The Explorer”? May 6, 2011Thor may be coming out in theaters today in the US, but is the Norse God any match for Thora The Explorer? Check out this parody trailer from the guys at Take 180, who also did the Dora The Explorer/Inception mash-up trailer. Read More
Music Video: “Love The Way You Lie” With Hobbits August 18, 2010Enimem’s hit single “Love The Way You Lie” features Battleship star Rihanna and has a popular yet controversal music video that is sweeping the web. The video stars Megan Fox and Dominic Monaghan as a couple in a tumultuous relationship. Film Drunk happened to notice a similarity to Monaghan’s relationship… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.