Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
The Bourne Legacy: New Dead Drop Mission for “Operation Intel” August 3, 2012Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. Read More
Social Networks Fox TV Show “The Following” Allows You To Call Joe Carroll January 27, 2014January 27, 2014With the newest episode of The Following screening tonight, the show’s Facebook page posted a picture of a phone number written on a piece of paper. If you call the phone number, the show’s cult leader Joe Carroll answers with a message to his “followers” everywhere. Find out the phone… Read More
“Agents on a Mission” are Coming to a City Near You! March 24, 2011Disney is known for its Imagineering in its parks around the world, and now you can experience it up close and personal in a city near you! Disney/Pixar has teamed up with State Farm®, Goodyear, and Mack Trucks, Inc. to bring you the Cars 2 “Agents on a Mission” Tour!… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.