Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Tron Legacy Image #3 March 3, 2010Total Film has yet another new photo from Tron Legacy in what is a week long series of daily images. Today’s third of four images continues the scene set by the earlier pictures. Sam Flynn enters the old Flynn’s Arcade and walks by covered arcade machines towards a “Tron” sign…. Read More
“The Last Stand” Asks You “What Would Arnold Say?” December 23, 2012April 15, 2015Briefly: Arnold Schwarzenegger’s next film The Last Stand is a classic action story with Arnold as a sheriff of a border town who has to stop bank robbers from getting into Mexico. The film’s Facebook page has an image caption contest, called “What Would Arnold Say?”, where you could win… Read More
Greendale Community College Wants You To Design Their Flag October 15, 2010It is hard to imagine a school without a flag, but Greendale Community College finds itself in that very predicament. Fans of NBC’s Community remember the trials and tribulations the school went through last year to decide upon on a school mascot. In an attempt to avoid the brouhaha again,… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.