Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Fan Made Work Red Letter Media Is Back With 110 Minute Review of “Revenge of the Sith” January 1, 2011The guys at Red Letter Media have made a name for themselves doing long multi-video scathing reviews of (usually) terrible films. Their style is unique in that a demented character named Plinkett narrates the review and occasionally interrupts to say or do something disturbing. Despite the crude humor, the critiques… Read More
Inception Score + Time Lapse Earth = Greatness September 18, 2010September 18, 2010A very cool video has been spreading throughout the blogosphere today, and for good reason. It features the track “Dream is Collapsing” from the soundtrack to Inception combined with high definition time lapse footage of various locations around the planet. The video and footage was put together by Mike Flores…. Read More
“The Muppets” Feel The Hunger in “The Hunger Games” Parody Trailer March 6, 2012March 6, 2012The Muppets had an amazing marketing run and it seemingly came to an end when the movie opened in theaters in November. But its not over. Not by a long shot. With the DVD/Blu-ray being released on March 20th, the marketing team at Walt Disney Pictures are at it again…. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.