Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
District 9 Gun on eBay August 3, 2009August 3, 2009Finally, some non-Iron Man news. Remember that awesome Arc Gun we showed District 9 character Wikus carrying? Well, it’s up for auction on eBay! Sure, it’s only the movie prop, but it’s still pretty badass. There’s still several days left, so if you have the cash, go for it! Read More
Viral Video: Saturday Night Live Spoof Marvel’s Blockbuster Success With ‘Guardians Of The Galaxy’s Chris Pratt September 29, 2014September 29, 2014At some point in time, Marvel Studios will have to hit a box office speed bump. But they haven’t. Even a film like Guardians of the Galaxy, which had Groot (talking tree) and Rocket Raccoon (a napalm loving raccoon), has turned out to be one of the highest grossing films… Read More
Viral Video: How ‘The Amazing Spider-Man 2’ Should Have Ended September 26, 2014September 26, 2014So The Amazing Spider-Man 2 wasn’t everyone’s favorite film of the year. Cluttered with character flaws, bad dialogue, and living up to “style over substance,” the film was a disappointment with critics and didn’t earn as much at the box office as Sony would have hoped. But numbers don’t matter…. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.