Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
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IRS’ Star Trek Parody Video Goes Viral March 28, 2013As tax season rages on and people across the country cut checks to Uncle Sam, it is nice to be reminded how their well-earned tax dollars are being used. Take, for instance, a newly revealed video produced by the Internal Revenue Service that uses all things Star Trek to teach… Read More
This Week In Viral – Star Trek Dance Party Edition April 12, 2009March 23, 2010Good news and bad news. Good news: Star Trek viral is back in action. Bad news: It’s in the form of dance parties. A few weeks ago, Trek Movie reported on an event at the Hollywood club LAX. However, it wasn’t just any party. One of the photos show a… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.