Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Will Ferrell Promotes Escorpion Cerveza for “Casa De Mi Padre” February 6, 2012February 6, 2012The Super Bowl may be over, but that won’t stop our responsible readers from drinking a few brews. So while the timing may be a tad bit off, we have a new look at some of the promotional material for Will Ferrell’s telenovela comedy Casa De Mi Padre. Yes the… Read More
Video and Photos From “Pirates of the Caribbean: On Stranger Tides” Fan Event December 15, 2010Disney decided to honor fans of Jack Sparrow by debuting the first teaser trailer for Pirates of the Caribbean: On Stranger Tides at a “Pirates Fans First!” Event in Disneyland on Monday. After the break see some of the photos and a “video sizzle” of the event. Director Rob Marshall… Read More
Viral Video Round Up: The Walking Dead, The Warriors, Seth McFarlane, And More! March 3, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.