Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Disney Saved The Goods For The D23 Expo August 10, 2011Walt Disney Studios has provided a press release for its upcoming D23 Expo, which showcases upcoming projects from the company. It was assumed that the reason Disney and its subsidiaries Pixar and Marvel had such a small presence at Comic-Con was because they were saving up for their own convention…. Read More
Michael Moore Gets Clever In Theaters June 13, 2009June 15, 2009Michael Moore, known best for harassing alzheimer sufferers (Charleston Heston) and being portrayed as a terrorist (by Team America and Bill O’Reilly), is working on an as-yet-titled film that covers the bank bailout. Sounds promising given his past work, despite his annoying voice. Why is this news-worthy? Well, Friday night,… Read More
Viral Video Round Up: The New Girl, The Dark Knight Rises, E.T., And More! October 14, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.