Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Watch Celebrity Theories On How The “Man of Steel” Shaves May 28, 2013May 28, 2013Gillette has teamed up with Warner Bros. to ask a very important question: “How Does The Man of Steel Shave?” On HowDoesHeShave.com, you can watch and vote on theories from Bill Nye, Kevin Smith, Mayim Bialik, and the Mythbusters. Check out all the videos after break, and let us know… Read More
Viral Video Roundup: “Die Hard”, “Guardians of the Galaxy”, “Seinfeld”, And More February 23, 2014February 23, 2014 The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: a minute version of a Christmas classic, a rundown on what… Read More
‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters November 17, 2014We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.