Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Flurry of Marketing Ahead of “Snow White and the Huntsman” Home Release September 3, 2012September 3, 2012Universal’s Snow White and the Huntsman comes out on DVD and Blu-ray on September 11th, and there are a plethora of promotions leading up to the release. Check out the press release after the break for details. Read More
Viral Tidbits: Cageflix, Batman Fan Film, and Demand a Grease Sing-A-Long June 19, 2010November 23, 2010There’s always some smaller viral news at that slip through the cracks, so we like to scoop them up from time to time. Today we have a very important Netflix app involving Nicolas Cage, a Batman fan film involving Arkham Asylum, and your chance to demand a Grease Sing-A-Long event. Read More
Brace Yourself, The Year-End Film Mash-Up Videos Are Coming December 5, 2011December 5, 2011Around this time every year, at least since uploading videos to the Internet became common, we start to see many mash-up videos that are a compilation of the movies that came out that year. This year looks to be no exception as we have our first video, titled “The 2011… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.