Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Comic-Con 2012 Gallery And Final Thoughts July 18, 2012December 9, 2012San Diego Comic-Con 2012 is over, and we must all get on with our boring lives. However, before we do that, let’s take a look back at this year’s “celebration of popular arts”. After the break, I’ll have a few final thoughts, as well as our second stream-of-consciousness photo gallery… Read More
Viral Video: SNL Parody Trailer For ‘The Faults In Our Stars 2: The Ebola In Our Everything’ October 6, 2014October 6, 2014No film no matter how massively popular, critically acclaimed, or profitable, is safe from comedic parodies. Last week, SNL spoofed Marvel Studios’ success with a number of parody trailers based on Guardians of the Galaxy. Now they are doing it again, but this time for the teen sob story hit… Read More
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.