Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Viral Review: The Crazies March 2, 2010March 2, 2010Back when the trailer for The Crazies was released, there was a link at the end of the clip, pointing everyone towards OgdenMarsh.com. From that point on, all eyes were on this campaign. But why? What was making this one different from all the rest? Well, for starters, it’s a… Read More
ViralCast Bonus Comic-Con Episode! July 28, 2009June 6, 2010Rose and Kelsey are back with us to talk more about their Comic-Con experience, primarily the viral campaigns they saw. Stay tuned till the end for a hilarious song they wrote about their time at the Con. Subscribe to the podcast on Read More
Want to Survive 2012? Buy a Ticket! Plus We Have the Winner Of the Post-2012 Election! November 5, 2009November 5, 2009Update: Soren has now blogged about the tickets, saying we need to pursue this because it’s our only lead. What I found interesting was that he didn’t know the ark was real. I had no idea that there was a Naaczaal, much less that there were passes, nor that they… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.