Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
MovieViral.com – Part of District 9’s Viral? July 27, 2009June 6, 2010So Christopher, our Alien about town, has a new tweet on his twitter (here). Usually it’s nothing of particular interest, but this time it’s a video clip of a protest towards MNU that was held at LAST years Comic-Con. Here is the clip: Old news, but check out who’s Youtube… Read More
Funny Or Die Crushes Your “Back To The Future” Hoverboard Dreams March 6, 2014March 6, 2014Yesterday we reported that a mysterious company HUVr said that they had developed the same hoverboard technology that was seen in Back To The Future Part II and Part III and was ready to release it to the public. Videos of the fully functioning hoverboard wowed viewers, and news of… Read More
Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ January 13, 2010January 21, 2010For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.