Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
The Office Webisodes Return With “The Podcast” January 24, 2011NBC’s The Office returned after the holiday hiatus last week, and with it, we got another round of webisodes. This time the three episodes of “The Podcast” feature relative newcomer Gabe (Zach Woods) trying to impress corporate by recording a podcast for the Sabre website, but his plans quickly unravel…. Read More
Indominus Rex Teased On ‘Jurassic World’ Viral Website January 29, 2015January 29, 2015Though we got to see only a couple of dinosaurs in the first trailer for Colin Treverrow’s Jurassic World, we never got to see the hybrid dinosaur that Bryce Dallas Howard’s character “cooked up.” Well it looks like that may change. The site sat practically unnoticed since the debut of… Read More
Viral Video: Miley Cyrus Last Exorcism September 11, 2010The “Rated Awesome” video series is a collaboration between two YouTube phenomenons, Indy Mogul and Barely Political. In it, they parody popular movie or television ideas, usually as a mash-up trailer. In their latest video, they combine two very scary popular trends, the found-footage horror film The Last Exorcism, and… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.