Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Newport Beach Film Festival: My Girlfriend’s Boyfriend April 25, 2010June 6, 2010Last night was the world premiere of the romantic comedy My Girlfriend’s Boyfriend, starring Alyssa Milano and Chris Gorham (Ugly Betty). Written and directed by Daryn Tufts, the rom com follows Milano’s character as she falls for a guy that’s right for her, then meets “Mr. Right.” Check out my… Read More
Reviews “A Million Ways To Die In The West” Review: MacFarlane’s West Could’ve Been Wilder, But It’s Still A Fist Full of Funny May 30, 2014As a huge fan of Seth MacFarlane‘s humor in general, I looked forward to seeing his comedic spin on the Western genre with his sophomore directorial effort, A Million Ways to Die in the West. He’s done a fun job skewering and paying homage to a slew of well known… Read More
“Prometheus” Facebook Page to Feature Fan Art on “Fan Fridays” April 7, 2012April 7, 2012With the release of Prometheus just about two months away, the viral for the film seems to have taken a break. However, fans of Ridley Scott’s Alien franchise are congregating at the film’s official Facebook page. They comment on page updates, share theories about the film and even post art… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.