Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
“Puzzles” is Finally Open! January 2, 2012January 3, 2012During tonight’s episode of How I Met Your Mother, Ted and Barney spontaneously decide to open the bar, Puzzles, which they discussed (while drunk) back in the 2009 episode, “Three Days of Snow”. When they open it in Ted’s apartment, hilarity ensues. If the episode itself isn’t funny enough for… Read More
Fox Searchlight Launches a Powerful Website for “The Tree of Life” April 7, 2011April 8, 2011Terrance Malick’s The Tree of Life may be the film’s most highly anticipated films that is not a comic book adaptation, a sequel, or a film that is a preface to a much larger film. Now Fox Searchlight has launched a website promoting the new drama from Malick calling it… Read More
Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App January 8, 2013January 8, 2013The Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.