Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
4 New Viral Clips For Paranormal Activity 2 September 27, 2010September 27, 2010Paramount Picture’s Paranormal Activity 2 keeps giving us new corrupt footage, new hints, new clues, and they all lead to….the baby. A few clips have emerged on several sites in mysterious and creepy ways. Find out more after the jump. Read More
Viral Video: LOST, Baywatch Style March 11, 2010March 11, 2010One of my favorite LOST fan videos is one posted on CollegeHumor years ago that theorized how LOST’s unique intro could be changed to include theme song and everything. Fortunately, someone else has put their own spin on the LOST intro, testing out how it would look if it was… Read More
Super 8 Viral: Rocket Poppeteers Sends Letters To Prospective Astronauts July 15, 2010July 15, 2010So far the Super 8 viral campaign has been all about the details. For instance, if you were one of the smart ones who took the newspaper page seriously, then you were rewarded today with a gift. What am I talking about? Find out after the break. Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.