Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Viral Video: Heidi Montag’s Transformers 3 Audition Tape May 27, 2010A week ago we showed you Chris Klein’s bizarre singing audition for Mamma Mia. May seems to be the month of leaked try-outs, as reality star Heidi Montag took it upon herself to film a short Transformers 3 audition video for director Michael Bay. Check it out after the break. Read More
Create An Avatar In Public With Morphing Stations April 17, 2010April 17, 2010A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had… Read More
“Kick-Ass 2” Interview: Lindy Booth On Playing Night Bitch, Working With Jeff Wadlow Again, Shooting In Toronto, & Running In Heels July 29, 2013July 29, 2013Lindy Booth may look like some pretty girl on the outside, but deep down she has got the skills to Kick-Ass. The actress reunites with Cry Wolf director Jeff Wadlow for the sequel to the cult superhero film, where she plays a ballet teacher by day, but the nasty Night… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.