Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Tron Legacy Soundtrack: Pushed Back To December 7th, Poster Partially Revealed October 11, 2010When the official website for the Tron Legacy soundtrack revealed the album’s release date, a poster for the soundtrack featuring album producers Daft Punk was teased. This weekend was the end of the countdown for the poster, but we only get a glimpse. The soundtrack has also been delayed a… Read More
Newest “Apollo 18” Document Outlines Preparation For Launch, Gives Dates? January 5, 2011January 9, 2011Ask you and you shall receive. While I was happy to see multiple documents pop up on the Apollo 18 Cosmonauts subpage, one of things I was really looking for were dates. In the newest document discovered today (again by Alex Rivero), we get just that. Take a look for… Read More
Viral Marketing Fans Of NBC’s “Hannibal” Unite Today For Twitter Campaign To Renew The Show May 1, 2014May 1, 2014Some of the major fan groups of NBC’s Hannibal (or “Fannibals” as they call themselves) are coming together for a Twitter campaign today at 2 pm Eastern to help save the show. With no word yet on Hannibal‘s fate and NBC’s official slate of programming being announced on May 12th, the “Fannibals”… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.