Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Download Five Tracks From “The Social Network” Soundtrack For Free September 18, 2010September 18, 2010One of the more interesting components of the Facebook exposé The Social Network is its soundtrack. It was revealed back in July that Trent Reznor, the founder and lead singer for Nine Inch Nails, would be providing the score for the film. This is the first theatrical release Reznor has… Read More
Comic-Con News: WonderCon Moving, Plus Another Convention In The Works? September 1, 2012WonderCon is a comic book convention run by Comic-Con International. It’s basically a smaller version of San Diego Comic-Con that is usually held at the Moscone Center in San Francisco during Spring. This year, the convention was moved to Anaheim due to construction at Moscone, with the promise that next… Read More
“Transformers: Age Of Extinction” Viral Marketing Campaign Wants You To Report Transformer Activity March 4, 2014March 5, 2014The first full trailer for Transformers: Age Of Extinction is out, and so far it looks like everything you would expect to see in a Michael Bay film. But if you watched the trailer, you probably saw a billboard during the first few seconds of the trailer. And if you… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.