Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Viral Marketing The Sick Viral Marketing Of The Film, “Kill The Rapist?” December 24, 2013This is definitely not the most holiday-friendly story, but iRock Films India has created a controversial marketing campaign around their new film, Kill the Rapist?. After the break, find out more info about this horrible film and what makes their marketing of it so completely wrong. Read More
Dare To Lay A Finger On…..’Butterfinger The 13th’ September 28, 2011September 28, 2011With the joyous season of Halloween fast approaching, one can’t help but get excited with all of the horror programming that will be popping up all over TV. All of the classics in their wonderfully “made for TV” editing just scream entertaining, doesn’t it? Or, maybe you are one for… Read More
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.