Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
12 Days of Viral – DAY THREE December 15, 2009December 14, 2009On the third day of viral, my movie gave to me….. Three websites And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are. Website 1 – This… Read More
Comic-Con 2012 Gallery And Final Thoughts July 18, 2012December 9, 2012San Diego Comic-Con 2012 is over, and we must all get on with our boring lives. However, before we do that, let’s take a look back at this year’s “celebration of popular arts”. After the break, I’ll have a few final thoughts, as well as our second stream-of-consciousness photo gallery… Read More
Practice For The Zombie Apocalypse in a British Shopping Mall March 25, 2012April 27, 2012Have you ever wanted to feel what it was like to experience a zombie apocalypse? Have you wanted to have said experience in a mall like in the classic Dawn of the Dead or its impressive remake? Now you can, thanks to Zed Events and an abandoned shopping mall in… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.