Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Must See First Trailer For “The Amazing Spider-Man” July 20, 2011We’ve been hit with a barrage of bootleg trailers for some of next year’s most anticipated releases, like Marvel Studios’ The Avengers. But only a couple have been released online including Warner Bros.’ The Dark Knight Rises and now Sony’s reboot of the Spider-Man franchise, The Amazing Spider-Man! We have… Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More
“The Walking Dead” Webisodes To Be Released Before Season 2 September 16, 2011September 16, 2011Yesterday, AMC TV announced that legendary horror make-up artist Greg Nicotero has been named co-executive producer for the hit zombie television series The Walking Dead. The press release also indicted, with surprisingly little fanfare, that Nicotero would be directing a Walking Dead web series as well. Get the details after… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.