Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
What Is It? No Really, That’s The Name Of The Video September 11, 2010September 11, 2010One of the coolest, and yet, at the same time, most annoying things, is looking at something for a long period of time, because you think something is there, or better yet, because you’re told something is there. That is exactly what is going on with what you are about… Read More
Help “Carrie” Flex Her Mind And Hone Her Telekinetic Abilities June 26, 2013Carrie White is a gifted teenage girl, but she is just begining to develop her special ability for telekinesis; the ability that allows her to move objects of all shapes and sizes by “flexing” her mind. She will need help though, and that’s where you come in. Will you be… Read More
AMC Scares New Yorkers in “Walking Dead” Viral Video Aimed At Dish Network July 31, 2012The AMC television network has been having a long battle with Dish Network, with Dish Network actually cutting the network, along with sibling channels like IFC, Sundance, and WeTV, at the beginning of July. The dispute is complicated, but as usual, involves money. AMC has now started a campaign to… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.