Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
D23 Expo 2013: Pete Docter Gives Inside Look Into “Inside Out” August 9, 2013Today’s D23 Panel covered the animation portion of the acclaimed studio. John Lasseter was on hand to emcee the event. One of the first Pixar films that the animation studio head announced was the Pete Docter project, Inside Out. We learned a little more about the project that takes audiences… Read More
2012: Cliff Notes September 30, 2009ThisIsTheEnd has a terrific summary of all the happenings from the viral arena knows as 2012. And here they are! The Institute for Human Continuity (otherwise known as The IHC): Know the world is ending in 2012, and working to “preserve a small population” so humanity doesn’t go extinct. They’re… Read More
Contests “Doctor Who” Informercial For TARDIS December 26, 2010December 26, 2010The BBC’s hit show Doctor Who has a pretty big cult following, so the contest they are doing is a perfect fit. The contest, hosted at WhereIsTheTardis.com, asks you the fan to create your own TARDIS (the time machine from the show), place it in a public location, and upload… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.