Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four Dan Koelsch, July 26, 2010 QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a QR code, which when scanned revealed a website with behind the scenes footage and special message for Comic-Con goers from the upcoming film I Am Number Four. Check out the video after the break. I Am Number Four, directed by D.J. Caruso (Disturbia, Eagle Eye), is a sci-fi action film based on the novel of the same title. Comic-Con Conventions Events Viral Marketing Viral Videos Comic-ConI Am Number FourQR CodeViral video
Tron Legacy: Space Paranoids “Soon To Be Released Online” Encom Says April 2, 2010December 2, 2010Earlier this evening at the Encom International press conference it was announced that Space Paranoids, one of their most popular games, will be released online. And during the conference, as planned, the Flynn Lives “rebels” disrupted the press conference protesting that Encom gave up on finding Kevin Flynn – something … Read More
Watch The Viral Video That Inspired ‘Deliver Us From Evil’; New Poster Reveal June 2, 2014June 2, 2014There are few if any viral videos inspires movies. So much of that is usually on the opposite of the spectrum because movie marketing makes way for great viral videos. But the upcoming supernatural thriller Deliver Us From Evil is a film that is actually inspired by a viral video,… Read More
See “Abduction” Along With a Live Stream of the Hollywood Premiere September 12, 2011Lionsgate has teamed up with theater chains across 20 states to offer you a VIP fan experience: see a live stream of the red carpet premiere of Abduction in Hollywood followed by an advance screening of the movie! Plus you’ll receive some cool swag. Check out the details after the… Read More
Wow! This would be a cool way to deliver the trailer to the mass public for cheap: http://www.youtube.com/watch?v=-DPGwFdIa1w
Check out Warbasse Design's (http://www,warbassedesign.com) campaigns for the Iron Man sequel and HBO's Trueblood series. Movie and TV previews are probably the best initial use for QR Codes. Big brands will follow, but entertainment companies are taking the lead.