Let Me In Viral Updates: Riddles And Clues Scott Caldwell, August 18, 2010August 24, 2010 When the viral campaign for Let Me In started, it wasn’t as simplistic as most campaigns have been in the past. It wasn’t just a website plastered at the end of a trailer; it was more of a clue to follow and to get things started. That clue of course, oddly enough at the end of the trailer, is what gave us the chilling site known as HelpMe.net. What once was a plea for help in Morse code, has now raised itself to the next level. Keep reading to find out more. While Morse code seems to be the way to go (the two communicate via code on the walls between apartments), and that code spread from the site, to the postal service, it seems as if their needs to be more of a thought process. Hell, anyone can figure out morse code via Google.So now we enter the world of riddles, and I have to admit, I am horrible at riddles. And while I started off poorly with these, they became more and more clear after a few tries. Some harder than others, but all relative parts of the film. Please don’t post the answers below. It takes a way the fun.Once all four riddles are solved, you are moved onto a clue that needs to be “unlocked”, and once you do, you are rewarded with some pretty decent high res pics from the film. While the clues, the mystery, and the newly charted area of viral are great, I owe all of disturbed feelings to the sounds and sights of this campaign. While figuring out the clues, turn up your speakers, and turn out the lights. Overture has stepped up their game since The Crazies. Let Me In is in theaters October 1st, and is being premiered at both Toronto Film Festival and Fantastic Fest, both in September. Viral Marketing Viral News Let Me InLet The Right One InMatt ReevesRemakeViral marketing
Viral Video: “Premakes” The Avengers (1952) August 11, 2010A few months ago, we told you about a WhoIsEyevan, a YouTuber who makes a very special type of fake trailers. The user takes footage from 1950s B Movies and the like, then compiles them together with some editing magic to make a classic trailer for a modern movie. The… Read More
3 New Posters for The Crazies January 11, 2010Nothing says your town is screwed quite like an infected auto mechanic. Thanks to a post from Arrow in the Head, we have some great posters that promote the film, and in addition, they promote the viral. Ogden Marsh, as we all know is the setting for the movie, as… Read More
The Dark Knight Rises: Bane T-Shirts and Map of Strike Zones Mailed Out December 16, 2011Warner Bros. has sent some film websites (not this one unfortunately, at least not yet) some really cool swag on the Eve of The Dark Knight Rises prologue debuting to the public as an attachment to certain IMAX showings of Mission: Impossible – Ghost Protocol. There’s a Bane t-shirt that… Read More