Let Me In Viral Updates: Riddles And Clues Scott Caldwell, August 18, 2010August 24, 2010 When the viral campaign for Let Me In started, it wasn’t as simplistic as most campaigns have been in the past. It wasn’t just a website plastered at the end of a trailer; it was more of a clue to follow and to get things started. That clue of course, oddly enough at the end of the trailer, is what gave us the chilling site known as HelpMe.net. What once was a plea for help in Morse code, has now raised itself to the next level. Keep reading to find out more. While Morse code seems to be the way to go (the two communicate via code on the walls between apartments), and that code spread from the site, to the postal service, it seems as if their needs to be more of a thought process. Hell, anyone can figure out morse code via Google.So now we enter the world of riddles, and I have to admit, I am horrible at riddles. And while I started off poorly with these, they became more and more clear after a few tries. Some harder than others, but all relative parts of the film. Please don’t post the answers below. It takes a way the fun.Once all four riddles are solved, you are moved onto a clue that needs to be “unlocked”, and once you do, you are rewarded with some pretty decent high res pics from the film. While the clues, the mystery, and the newly charted area of viral are great, I owe all of disturbed feelings to the sounds and sights of this campaign. While figuring out the clues, turn up your speakers, and turn out the lights. Overture has stepped up their game since The Crazies. Let Me In is in theaters October 1st, and is being premiered at both Toronto Film Festival and Fantastic Fest, both in September. Viral Marketing Viral News Let Me InLet The Right One InMatt ReevesRemakeViral marketing
Does Behind The Scenes Footage of 1928 Movie Show A Time Traveler? October 27, 2010November 5, 2010File this one under “Weird and Wacky”. A video has quickly gone viral online that supposedly shows a woman with a cell phone in behind-the-scenes footage of Charlie Chaplin’s The Circus, which was filmed in 1928. This is obviously impossible since cell phones were invented around 50 years later. However,… Read More
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More
Cheech and Chong Take Over FunnyorDie.com for 420 April 20, 2013Your favorite on-screen stoners, Cheech Marin and Tommy Chong, have teamed up with comedy website Funny or Die to celebrate 420, which is the unofficial holiday for marijuana enthusiasts. They’ve made several videos, which you watch after the break or in this playlist. Read More