The Last Exorcism Brings Scares On Chatroulette Dan Koelsch, August 19, 2010May 12, 2011 The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you are unfortunate enough to come upon a pretty girl sitting in the dark, click away fast or you’ll get a fright like the people in the compilation video below. You can see more individual reactions on The Last Exorcism YouTube channel. I really like the idea, as it gets people involved in a very unusual way, and tries to bring some meaning and purpose to a social networking site that is known for just having guys showing their junk. Just the video is scary to me, so I can’t imagine actually seeing it first hand without any notice. Source: Very Aware Social Networks Viral Marketing Chat RouletteEli RothThe Last ExorcismThe Visionaire Group
Tron Legacy: The Game Is On February 24, 2010October 18, 2011For those following the Tron Legacy viral, the coded countdown just ended on the Zero Hours Flynn Lives website, and now there’s a game board on said site. On it, there’s the list of cities, what looks like a game board with squares that have random numbers, and an empty… Read More
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
Viral Review: 9 September 30, 2009Shane Acker’s 9 has been in theaters for a couple weeks now (read my review here). The viral has since died down, so it looks like it’s about time to review it. Sites used: Scientist’s Facebook Scientist’s laboratory 9’s viral campaign initially kicked off back in mid-June with the scientist’s… Read More