The Last Exorcism Brings Scares On Chatroulette Dan Koelsch, August 19, 2010May 12, 2011 The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you are unfortunate enough to come upon a pretty girl sitting in the dark, click away fast or you’ll get a fright like the people in the compilation video below. You can see more individual reactions on The Last Exorcism YouTube channel. I really like the idea, as it gets people involved in a very unusual way, and tries to bring some meaning and purpose to a social networking site that is known for just having guys showing their junk. Just the video is scary to me, so I can’t imagine actually seeing it first hand without any notice. Source: Very Aware Social Networks Viral Marketing Chat RouletteEli RothThe Last ExorcismThe Visionaire Group
District 9: Six New Clips August 6, 2009August 6, 2009With only two weeks until District 9 opens, Sony has released two new TV spots as well as some new clips including interviews and a b-roll (seen below). You can check them all out over at Trailer Addict. The new TV spots are mostly cuts from footage we’ve already seen,… Read More
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
Donald Glover Campaigns for Spider-Man Role May 31, 2010May 31, 2010Comedian and actor Donald Glover (Mystery Team, NBC’s Community) has started a viral campaign to get him an audition for the role of Peter Parker in the new Spider-Man film. Glover has taken to the social marketing streets (i.e. Facebook and Twitter) and is already seeing a lot of support…. Read More