The Last Exorcism Brings Scares On Chatroulette Dan Koelsch, August 19, 2010May 12, 2011 The Eli Roth-produced The Last Exorcism has had a small viral presence this summer leading up to its August 27th national release. Now, however, Lionsgate looks to be pushing the viral even more, this time on Chatroulette, the website that allows you to meet and talk to strangers. If you are unfortunate enough to come upon a pretty girl sitting in the dark, click away fast or you’ll get a fright like the people in the compilation video below. You can see more individual reactions on The Last Exorcism YouTube channel. I really like the idea, as it gets people involved in a very unusual way, and tries to bring some meaning and purpose to a social networking site that is known for just having guys showing their junk. Just the video is scary to me, so I can’t imagine actually seeing it first hand without any notice. Source: Very Aware Social Networks Viral Marketing Chat RouletteEli RothThe Last ExorcismThe Visionaire Group
Did You Know Bangkok Dangerous Had a Viral Campaign? February 13, 2010February 13, 2010The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes)…. Read More
Fan Made Expendables Trailer Questions Your Manhood July 13, 2010July 14, 2010Macho movies have taken a hit lately in theaters. The Twilight movies dominate the box office, The A-Team was beaten by Will Smith’s son, and, as The Monocular Group notes, Rambo was beaten out in its second week by 27 Dresses and the Hanna Montana concert movie. Fortunately, the group… Read More
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More