Disney Makes Theater Stop Unofficial Viral Marketing For Tron Legacy Dan Koelsch, August 30, 2010 Well, you have to give them credit for trying. Yesterday we reported that a movie theater in Ohio (and possibly others) seemed to be part of Disney’s viral marketing campaign for Tron Legacy. However, it turns out that Marcus Crosswoods Cinema had taken it upon themselves to set up their Encom-branded website and the QR Code display that lead people to it. Since it is unofficial, Disney has asked them to take it down. Read the statement on the now defunct site after the break. At the request of Disney, we have had to halt our online marketing for the Tron Legacy motion picture. We will continue to promote the feature in-house in exciting and unique ways. For more information about the Marcus Crosswoods Cinema, please visit www.marcustheatres.com. Although misguided and not even accurate to the ARG, I’m impressed that the theater did this themselves. Management is obviously excited about the film and looking for new ways to draw customers. At a time in which ticket prices are sky high and theaters are getting hit hard by the recovering economy, these drastic measures are almost necessary. What do you think? Thanks to CalebH2010 at Unfiction for the heads up. Viral Marketing DisneyTheaterTron Legacy
Celebrate 4/20 By Purchasing Advance Tickets For “This Is The End” And Get Free Munchies April 19, 2013In celebration of national Hemp Day, and the kind promotion one expect from the people responsible for Pineapple Express, James Franco, Danny McBride, Jay Baruchel and Seth Rogen have teamed up with Regal Cinemas to purchase your popcorn, soda and snacks when you buy advance tickets for the opening weekend… Read More
Check Out These Fan Made Soundtracks for Tron Legacy, Kick-Ass, Repo Men and More May 11, 2010May 11, 2010Vitaliy Zavadskyy is a freelance composer and self-proclaimed “novice music artist” based in Toronto. Through his popular YouTube and Myspace accounts, he’s been releasing fan made single song film soundtracks for years, most recently posting one for Tron Legacy. Check out that song, as well as ones for Repo Men… Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
kudos to the theater for being that excited by the movie to start their own mini ARG. I thought/wished it was the start of the next phase of the ARG that would lead to sneak previews around the country.
I agree, they deserve a little credit for being innovative. It’s too bad it is not part of the ARG to be honest.
They should have, however, realized that they were using someone else’s property… did they they’d completely get away with that? … *shrug*
They just didn’t think it through. I don’t think they realized it’d hit the web and people like us would pick up on it.
They were excited to market something with the trendy idea of a transmedia/viral/ARG type promotion. Too excited, and thus made some huge mistakes – used someone else’s IP, failed to understand and follow the canon of a franchise, and stepped all over another promotion’s territory.
Couldn’t Disney have been a little forward-thinking & maybe picked up the promo & run with it? Stupid Big Media, always afraid to jump onto something new until it’s too late.