Community To Have Twitter Episode Before Season Premiere Dan Koelsch, September 23, 2010September 26, 2010 Community‘s second season starts tonight on NBC, but the tech-savvy network is kicking things off a bit early. While the show starts at 8pm (7pm Central), NBC will do a “Twittersode” at 7pm. Get the details after the break. Back in January we told you how NBC had set up Twitter accounts for some of the characters of Community. Now they are finally being used for something interesting. You can follow the events of Twitter episode at NBC.com or by following the official Twitter list of Community characters. The concept will be that over the course of the hour (leading up to the Season 2 premiere), the characters will interact in a way that tells a full story. This should be an interesting experiment. Below is what NBC has to say about the viral plan. Welcome to the exclusive Community Twittersode, where your favorite study group gears up for their second year at Greendale Community College and prepares for their first class, Anthropology. So get in on the action and don’t forget to retweet and use the #NBCCommunity hashtag!Check out the live Twittersode happening Thursday, 9/23 at 7pm EST/4pm PST! Source: /Film Social Networks Viral Marketing CommunityNBCTwitter
Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? March 15, 2011March 15, 2011It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. Read More
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More
2012: Could the Viral Be Over Already? November 11, 2009November 11, 2009OK, so maybe “already” is a harsh word, but it seems like at least the conspiracy part of the viral is wrapping up today. As we reported earlier, Professor Meyers (the Theorist from Corruption Theory) is dead, and now Soren Ulfert is done. According to his latest (and last?) blog… Read More