Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site Dan Koelsch, January 19, 2011January 19, 2011 Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may be making a strong final push going into their March 11th theatrical release. Learn about a new viral website for the film after the break. The Battle: Los Angeles Interactive Map has become a good hub for the film’s viral, and they continue the trend with their “Priority Access” button. Just type in the password 031111 (the film’s release date), and you’ll get access to a new viral website called Unidentified Enemy. This new site has lots of details on the aliens, from their technology to their language, though it’s framed as hypothetical data and predictions. I love the fluid and interactive interface, even if the site is entirely Flash-based. There’s even redacted documents like another alien movie you may know. Poke around the site and see what cool things you can find! There are still a few sections locked away for about 8 more days (based on the counter), so we’ll have to wait to see what goodies are stored there. Is this how the aliens look in Battle: Los Angeles? Thanks to MV Reader Cameron for sending this our way! ARGs & Campaigns Viral Marketing Battle: Los Angeles
Tron Legacy Operative Phones Are Still In Play August 17, 2010Briefly: Tron Legacy really kicked off its viral campaign in February, when the Zero Hour website lead to coordinates in cities around the world, where players could pick up dead drop packages that included a pre-paid cell phone that lead to ANOTHER package that some other cool things inside. Now,… Read More
The Crazies: A Downward Viral January 21, 2010January 21, 2010Update: The link to the Ogden Marsh Sheriff’s Department has been fixed. If you have been following the viral campaign for The Crazies, you may notice a few odd things. A few things that do just not seem to fit. A few things flat out wrong. This campaign seems to… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More