Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site Dan Koelsch, January 19, 2011January 19, 2011 Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may be making a strong final push going into their March 11th theatrical release. Learn about a new viral website for the film after the break. The Battle: Los Angeles Interactive Map has become a good hub for the film’s viral, and they continue the trend with their “Priority Access” button. Just type in the password 031111 (the film’s release date), and you’ll get access to a new viral website called Unidentified Enemy. This new site has lots of details on the aliens, from their technology to their language, though it’s framed as hypothetical data and predictions. I love the fluid and interactive interface, even if the site is entirely Flash-based. There’s even redacted documents like another alien movie you may know. Poke around the site and see what cool things you can find! There are still a few sections locked away for about 8 more days (based on the counter), so we’ll have to wait to see what goodies are stored there. Is this how the aliens look in Battle: Los Angeles? Thanks to MV Reader Cameron for sending this our way! ARGs & Campaigns Viral Marketing Battle: Los Angeles
SNL: Would the Real Mark Zuckerberg Please Stand Up? January 30, 2011Actor Jesse Eisenberg hosted NBC’s Saturday Night Live last night, and his monologue became a “Berg” paradox that should have destroyed the entire universe. Instead, we got an awkward and hilarious moment between Eisenberg, who plays Facebook co-founder Mark Zuckerberg in The Social Network, Adam Samberg, who plays Zuckerberg on… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself March 19, 2011March 23, 2011To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has… Read More