Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
The Office Wants You To Get Wuphf’d September 29, 2010September 29, 2010I am probably not the only person who loses track of all the communication and social networks they maintain. Fortunately, The Office‘s Ryan Howard (B. J. Novak) has created a new social network, Wuphf, that will sync up every last communication service you operate, from fax machines to Twitter. The… Read More
Viral Recap and Review: Apollo 18 September 6, 2011On Saturday I gave you my impression of the film itself, but now it’s time to talk about the viral campaign for the found footage sci-fi thriller Apollo 18. Could it be more interesting than the film itself? Reminisce with me after the break (warning: some spoilers). Read More
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve