Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Trailers Weekly: “The Human Centipede 2: (Full Sequence)”, “New Year’s Eve”, “Paranormal Activity 3”, and “Extremely Close and Incredibly Loud” October 1, 2011October 1, 2011Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. There is something for everyone to watch in this… Read More
“Baby Killer” Bound To Go Viral, Just Like “You Lie!” March 21, 2010Following Sunday night’s health reform vote, Congressman Bart Stupak was speaking to the House when he was interrupted by someone yelling the phrase “baby killer.” Stupak, who is the leader of Pro-Life Democrats, switched his vote from “No” to “Yes” following an agreement with President Obama to ensure that federal… Read More
Follow In The Footsteps of Ferris Bueller June 3, 2010Ferris Bueller’s Day Off, the 1986 teen comedy directed by the late John Hughes, is one of the classic films of the ’80s. The film chronicles the mischevious Bueller (Matthew Broderick) as he skips school (along with his girlfriend and best friend)and spends the day in downtown Chicago. Now you… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve