Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Breaking: District 9 Trailer With Subtitles and No Pixelation! May 6, 2009April 7, 2010Usually I don’t post individual viral updates, especially for District 9 (I usually leave that up to Nick over at District9News.com, our sister website) but this is brand new and caught my attention. New forum member ‘nuorigin’ found an alternate District 9 trailer in which the alien’s speech is subtitled,… Read More
The Office Webisode “Subtle Sexuality” Now Online Plus New Website October 29, 2009October 29, 2009As we mentioned last week, The Office is bringing back their wildly popular webisodes, and this time we get an extra treat in the form of a music video. This series is about Erin, Kelly, Ryan, and Andy from Dunder Mifflin creating a group called Subtle Sexuality and making a… Read More
Sherlock Holmes Viral Review December 30, 2009December 30, 2009Our review of the Sherlock Holmes viral comes from forum member Steve Kidd: Before I begin my viral review, I must warn those of you who have yet to see the recent Sherlock Holmes movie that this article contains minor spoilers. If you have yet to see the film, I… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve