Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Bed Down With “The Incredible Burt Wonderstone” March 14, 2013Briefly: The Steve Carrell magician comedy The Incredible Burt Wonderstone opens in theaters tomorrow, but if you want to know what it’s like to be in the (supposedly) world’s biggest bed, you can try the Bed Down With Burt online game. Collect coins to make it to the next stage,… Read More
Will Ferrell Promotes Escorpion Cerveza for “Casa De Mi Padre” February 6, 2012February 6, 2012The Super Bowl may be over, but that won’t stop our responsible readers from drinking a few brews. So while the timing may be a tad bit off, we have a new look at some of the promotional material for Will Ferrell’s telenovela comedy Casa De Mi Padre. Yes the… Read More
Viral Video Round Up: Fast Five, Cars 2, Napoleon Dynamite, Charlie Sheen, James Bond, LOST, Harry Potter, and More! May 25, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve