Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Read Castle’s Twitter Story “The Case of the Fallen Angel” September 19, 2010October 18, 2011This year’s Comic-Con panel for ABC’s hit show Castle revealed a new Twitter narrative titled “The Case of the Fallen Angel”. The show has been using the Twitter account regularly for title character Richard Castle since the first season, and even had a similar narrative during last year’s summer break…. Read More
“Avengers: Age Of Ultron” Wraps Production; Leaves Joss Whedon Wondering What He Should Do Next August 7, 2014August 7, 2014Directors, actors, and other production crew certainly have no problem promoting their film during the production process. Not only is it a great viral marketing method, but it also gives fans who are anticipating the film a rare behind-the-scenes look. Filming on Jurassic World recently wrapped production, with Colin Trevorrow… Read More
‘Interstellar’ Oculus Rift Coming To Select Theaters October 3, 2014Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve