Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
“21 Jump Street” Interactive Trailer is Just Too Funny March 12, 2012March 12, 2012Honestly I never suspected that 21 Jump Street would be hammering at my funny bone. Obviously Cloudy with a Chance of Meatballs‘s Philip Lord and Chris Miller didn’t get the memo that adaptations based on 80s TV series were suppose to be bad. But with such a powerful tracking rate,… Read More
Wanted: Cad Bane September 24, 2009September 23, 2009With season two of the Clone Wars premiering a week from Friday, Lucasfilm is busy hosting press events and sneak previews to help build even more hype for the hit animated series. Over at the official Star Wars site, some great pictures have emerged from yesterday’s junket at Lucasfilm’s Big… Read More
Second Iron Man Clue Hits And It’s Just As Confusing December 14, 2009December 14, 2009Here it is, the second clue in the CONFIRMED viral for Iron Man 2. Jon Favreau used his twitter account today to announce that the second clue would be posted on Screenrant today, and here it is. It seems that we were right to be be picking up on the… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve