Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Tron Soundtrack Daft Punk Poster Revealed October 20, 2010After a delay of over a week, the Tron Legacy soundtrack website has revealed the exclusive Daft Punk poster that will ship with the “Delux Pre-Order” package of the album. As most know, Daft Punk produced the entire soundtrack and score for the film. See the glow-in-the-dark poster after the… Read More
“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown April 13, 2013April 13, 2013It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new… Read More
“Dawn Of The Planet Of The Apes” Recalls Events That Lead To The War Between Man And Ape June 13, 2014June 13, 2014Rise of the Planet of the Apes ended with the H7N9 virus spreading across the globe, thus leading to near human extinction. What happens between the end of that film and Dawn of the Planet of the Apes could define what happens in the sequel. Now 20th Century Fox has… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve