Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
New ‘Apollo 18’ Poster Released March 2, 2011March 2, 2011While it may not be in English, we do have a pretty cool new poster for Apollo 18 that features the moon walker after that bug thing from the trailer attacks him. Take a look at the poster after the break. We also have the updated first poster featured on… Read More
They’re Here: Believers Take The Street October 1, 2010Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More
“Catch The Throne” With The “Game Of Thrones” Hip-Hop Mixtape March 7, 2014“To hear the game is to know the game!” In anticipation for the next season of Game of Thrones HBO has commissioned Launch Point records and a few of their artists to create a Mixtape inspired by the hit show. HBO has enlisted artists such as Big Boi, Common, and… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve