Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
ARGs & Campaigns Update On Louisiana Forest Monster: Possibly Viral For “Resistance 3″? December 13, 2010December 13, 2010Yesterday morning we brought you the story of the Louisiana Forest Monster and how one of the theories behind it is that it’s somehow part of the Super 8 viral and is actually the monster from the J.J. Abrams film. I was pretty skeptical about it, and now I have… Read More
Avengers S.T.A.T.I.O.N. Brings The Marvel Cinematic Universe To Times Square May 27, 2014May 26, 2014With the success of the Iron Man 3‘s Iron Man Tech Presented by Stark Industries, Thor: The Dark World‘s Treasures of Asgard, and Captain America: The Winter Soldier‘s Captain America: The Living Legend And Symbol Of Courage, Disney and Marvel have launched new exhibits to bring the Marvel experience closer… Read More
Promotional Viral Videos For Despicable Me, Knight and Day, and Get Him To The Greek June 12, 2010June 12, 2010We have several viral videos created to promote some upcoming summer movies. First, the minions from Despicable Me flash mobbed the Grove in Los Angeles, we have another attempt at a Knight and Day viral video, and Get Him To The Greek has a few videos on Funny or Die…. Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve