Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
MovieViral Comic-Con 2013 Contest! August 27, 2013August 27, 2013It’s that time of year where I get rid of all the crap I collected from San Diego Comic-Con. Actually, this year the studios gave away some pretty cool swag, so I’m excited to give fans of the website a chance to win it. We have T-shirts, posters, hats, and… Read More
Fan Made Expendables Trailer Questions Your Manhood July 13, 2010July 14, 2010Macho movies have taken a hit lately in theaters. The Twilight movies dominate the box office, The A-Team was beaten by Will Smith’s son, and, as The Monocular Group notes, Rambo was beaten out in its second week by 27 Dresses and the Hanna Montana concert movie. Fortunately, the group… Read More
Beavis and Butt-Head Do Extract September 3, 2009September 3, 2009Do you guys remember Beavis & Butt-Head, for years the only reasons to watch MTV during the 90’s. Unfortunately they haven’t been back on TV for a while now. At least not on a permanent basis. But here’s some good news for all us Beavis and Butt-Head fans out there…. Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve