Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Mysterious Google Doodle Causes Speculation September 7, 2010September 7, 2010Google.com has a cool new interactive doodle today, but what is it for? That’s the question everyone is asking. Normally Google’s doodle links to a search revealing what it’s purpose is – but not this time. Speculation has been wide-spread and Google has added to the fire by tweeting “Boisterous… Read More
Sesame Street Takes “On” Old Spice Guy October 9, 2010Between the Muppet viral videos and Sesame Street’s YouTube page, Jim Henson’s legacy continues to stay modern. Despite a controversial Katy Perry video, Sesame Street isn’t backing away from pop culture now, as Grover talks about the word “on” while imitating the Old Spice Guy commercials that have become their… Read More
James Bond Launches Social Media Presence in Conjunction with Movie Announcement November 3, 2011After months of unsubstantiated rumors about “Bond 23,” the next installment of the James Bond franchise starring Daniel Craig, Sony Pictures held a press conference earlier today with director Sam Mendes, Craig, and other members of the film’s cast to officially announce the particulars of 007’s next adventure. What’s more,… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve