Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Make Mayhem With the “Jackass” Facebook App! September 3, 2011December 20, 2011Just because they’ve made a 3D movie doesn’t mean the guys from Jackass have gone away. Paramount Digital Entertainment has released a new app on Facebook that feature the guys who have been hit in the nuts probably more times than you ever will in your life. Hit the jump… Read More
Viral Video Mega Round Up: Muppets, Romantic Mash-Ups, Oscars, Dead Island, E.T. 2, Angry Birds, and More! February 23, 2011February 23, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 3 Read More
New District 9 Featurette In Theaters Now! June 15, 2009June 29, 2009Today, I went to check out The Taking Of Pelham 123 (I’ll have a review up soon), to my dismay, I got to my showing 30 seconds late. But, I didnt miss any part of the movie, I missed a ‘NCM First Look’ for District 9. I only saw a… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve