Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Turn Your Favorite YouTube Video into an Oscar-Worthy Masterpiece with The Artistifier! February 27, 2012February 27, 2012The silent film genre has returned! With The Artist winning big last night at the 84th Academy Awards, I have a feeling we’ll be seeing a few more silent films in the coming years. But if you love silent movies, you don’t have to wait much longer. You can return… Read More
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More
Nicorette Ad Re-Enacts Classic Movie Scenes April 9, 2010April 9, 2010Nicorette has a new commercial where they recreate famous movie scenes that include cigarettes. Only they replace the cigarettes with their Inhalator, which is meant to give nicotine to smokers in a way they are familiar with. Does it work in making it look cool? Watch after the break and… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve