Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Parks And Recreation Launches Its First Web Series, “April & Andy’s Road Trip” November 4, 2011November 4, 2011“Parks And Recreation” fans rejoice! The hi-jinks of April and Andy will continue in the new, web-exclusive “April & Andy’s Roadtrip”, brought to you in part by Volkswagon of America, Inc. To read more and be treated to the first short, hit the jump. Read More
District 9 Gun on eBay August 3, 2009August 3, 2009Finally, some non-Iron Man news. Remember that awesome Arc Gun we showed District 9 character Wikus carrying? Well, it’s up for auction on eBay! Sure, it’s only the movie prop, but it’s still pretty badass. There’s still several days left, so if you have the cash, go for it! Read More
Inception Prologue Comic Book Available Online July 13, 2010We’ve seen a number of prequel comic books for films here at MovieViral, both in the real world (i.e. Star Trek and The Crazies) and online (i.e. Repo Men). As you can tell, the films with a viral presence are more likely to do this, and the latest example, for… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve