Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Play The ‘Source Code’ Social Media Game

Dan Koelsch, March 10, 2011May 12, 2011

Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend.

The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below.





Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012.


Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens.

Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group

Post navigation

Previous post
Next post

Related Posts

Watch Toy Story 3 Audition Videos

August 14, 2010

While the film has been out for almost two months now, we are still seeing some cool viral videos from Disney Pixar for Toy Story 3. After the break, see the audition videos for some of the new characters, including the most recent one from Lotso. The videos are a…

Read More

Find Out If You Are Expendable

June 19, 2010

The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes…

Read More

Potential Outbreak: James Cameron’s AVATAR

June 16, 2009June 16, 2009

Potential Outbreak is a weekly article of MovieViral concerning “possible” viral marketing of upcoming future films and what these films can use so they can be successful. Avatar is set to release in late December of this year (2009) but this film still has time to compose a timely and…

Read More

Comments (3)

  1. Pingback: Play The ‘Source Code’ Social Media Game – MovieViral | Facebool-Login
  2. 300 Internet Marketers says:
    March 27, 2011 at 1:39 am

    Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.

    -Steve

  3. Chester Branch says:
    March 30, 2011 at 7:34 pm

    It’s Ground Hog’s Day meets Quantum Leap. http://j.mp/hTo5MT

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.