Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Viral Video Round Up: Monopoly, Archer, Bear Grylls, Prom, Almighty Thor, and Little Thor April 21, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
“Dora The Explorer” Fake Movie Trailer Gets Turned into Real Web Series March 14, 2013March 14, 2013Last summer, the comedy website CollegeHumor made a fake trailer for a Dora The Explorer movie that turned the young educational traveler into an international spy. The action-packed trailer starring Modern Family‘s Ariel Winter as the title character went insanely viral, with people asking for this to really happen. CollegeHumor… Read More
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve