Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Play The ‘Source Code’ Social Media Game

Dan Koelsch, March 10, 2011May 12, 2011

Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend.

The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below.





Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012.


Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens.

Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group

Post navigation

Previous post
Next post

Related Posts

Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com

July 12, 2010July 12, 2010

2nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump.

Read More

Fifth and Possibly Final “Man of Steel” Trailer Brings the Action

May 22, 2013

Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break.

Read More

Social Media Monthly: November 2012

October 30, 2012December 30, 2012

Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow…

Read More

Comments (3)

  1. Pingback: Play The ‘Source Code’ Social Media Game – MovieViral | Facebool-Login
  2. 300 Internet Marketers says:
    March 27, 2011 at 1:39 am

    Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.

    -Steve

  3. Chester Branch says:
    March 30, 2011 at 7:34 pm

    It’s Ground Hog’s Day meets Quantum Leap. http://j.mp/hTo5MT

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.