Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Viral Marketing TRON Video: Sam Meets Castor December 9, 2010Disney has released a new clip for TRON: Legacy in which Sam (Garrett Hedlund) meets Castor (Michael Sheen), a program who runs a pretty sweet nightclub on the Grid. Sam is looking for Zeus, who can supposedly help transport Sam to the other side of the Grid. Take a look… Read More
2012: Election 3rd Week of Challenges August 25, 2009Just a quick little heads up – the IHC has announced that the 3rd week of challenges in their search for the post-2012 apocalypse leader has begun at the IHC’s website. Here’s a pic of the Reasoning game: In the game, you have to solve a puzzle just by observation… Read More
News “Sucker Punch” Featurette December 13, 2010December 13, 2010The folks over at Warner Brothers have just released a new featurette for Sucker Punch on Apple Trailers. The featurette details Emily Browning’s character Baby Doll and her stay at the mental institution. Although the featurette isn’t any different from previous ones, it does provide a few new brief clips…. Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve