Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
UPDATED: Puzzling New Viral for “The Hunger Games” December 15, 2011December 15, 2011UPDATED: All the pieces have been collected, and the new poster for The Hunger Games has been revealed. Hope you all had fun looking for the pieces! Scroll to the bottom of the article to see the new poster. The original article follows. Today marks 100 days until Gary Ross’… Read More
Iamamiwhoami Viral Possibly Solved Thanks to New Video March 16, 2010We’ve been trying to keep you all updated on the disturbing viral campaign known as “Iamamiwhoami” that seems to be a for a musician, and now we have a new development that may answer at least some of the questions we have. After a new video posted this weekend gave… Read More
In Case of Zombies…. RUN!!! August 23, 2010August 24, 2010It doesn’t matter how many times you release a zombie movie, it is always guaranteed fun. Seriously. Think about it. It’s one of few genres you can recreate over and over again without any shouting of repetitiveness. And for that, I am forever grateful. With the Spanish films REC, and… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve