Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Robert Rodriguez’s Newest Film Stars Kobe Bryant February 3, 2011We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being… Read More
Learn More About “Cleopatra” in Interactive Timeline June 9, 2013Briefly: The Cleopatra 50th Anniversary Blu-ray was released last month (read my review here), but if you’re looking for some free insight into one of the most infamous Hollywood productions ever, then the Cleopatra interactive digital timeline should hold you over. Learn about the pre-production, sets, costumes, production, and cinema… Read More
Meet the Greeks of “Monsters University” April 17, 2013Yahoo! has released some new photos for Pixar’s upcoming prequel Monsters University. The images are framed photos of the various fraternities and sororities on campus, as well as the Greek Council leaders. We get to see our favorites Mike, Sulley, and even Randy, as well as a load more characters…. Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve