Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Play The ‘Source Code’ Social Media Game

Dan Koelsch, March 10, 2011May 12, 2011

Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend.

The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below.





Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012.


Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens.

Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group

Post navigation

Previous post
Next post

Related Posts

Viral Video Round-Up: Iron Baby, Reality TV Spoilers, and Star Wars iPad Briefing

May 31, 2010

As a Memorial Day treat, we have a few viral videos for you. First off, we have an Iron Man/Baby mashup by Patrick Boivin, who has a track record of making interesting mash up videos. Next, we have the Fine Brothers with the latest in their spoiler series, “100 Reality…

Read More

FOX’s “Alcatraz” Viral Turns Into Sweepstakes

February 1, 2012

On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump.

Read More

“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes

June 19, 2014June 19, 2014

The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger…

Read More

Comments (3)

  1. Pingback: Play The ‘Source Code’ Social Media Game – MovieViral | Facebool-Login
  2. 300 Internet Marketers says:
    March 27, 2011 at 1:39 am

    Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.

    -Steve

  3. Chester Branch says:
    March 30, 2011 at 7:34 pm

    It’s Ground Hog’s Day meets Quantum Leap. http://j.mp/hTo5MT

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.