Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More
Building Better Superheroes [Infographic] June 9, 2013June 9, 2013Now that we’ve seen different actors play the same superhero in a few major movie franchises, the question remains as to who pulled off the look best. Direct2TV.com decided to tackle that question in an infographic that you can check out after the break. Read More
Follow NBC’s New Fall Shows! August 29, 2011August 29, 2011NBC is one of the networks that usually does some really cool viral marketing, and they do a great job of communicating with us about their efforts. So, I decided to take this opportunity to showcase their new shows that are coming this Fall so that you can follow them… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve