Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Play The ‘Source Code’ Social Media Game

Dan Koelsch, March 10, 2011May 12, 2011

Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend.

The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below.





Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012.


Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens.

Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group

Post navigation

Previous post
Next post

Related Posts

Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters

June 25, 2011

We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some…

Read More

2012: Viral Commercial Brings Mainstream Attention

August 26, 2009September 9, 2009

I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few…

Read More

“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York

August 1, 2013

Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message…

Read More

Comments (3)

  1. Pingback: Play The ‘Source Code’ Social Media Game – MovieViral | Facebool-Login
  2. 300 Internet Marketers says:
    March 27, 2011 at 1:39 am

    Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.

    -Steve

  3. Chester Branch says:
    March 30, 2011 at 7:34 pm

    It’s Ground Hog’s Day meets Quantum Leap. http://j.mp/hTo5MT

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.