Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Join Cast of “Interstellar” In Live Google+ Hangout November 4, 2014November 4, 2014Christopher Nolan’s next film, Interstellar, opens this Friday in theaters and IMAX. The cast has been traveling around the world, giving press and moviegoers alike insight into the mysteries of the film. On Wednesday, November 5th, the cast will sit down in a Google+ Hangout on Air from the Smithsonian Institution… Read More
2012 Viral: iPhone App and the IHC on Charlie Frost August 6, 2009August 6, 2009Looks like The Institute for Human Continuity has heard of Mr. Charlie Frost. Frost posted on his blog a video from a woman asking what separates the IHC from “the crazy guy on the corner”? Dr. Soren replies with a very thorough and diplomatic answer. Seems simple enough, but this… Read More
Can You Figure Out The New Let Me In Morse Code? July 15, 2010July 16, 2010Just in time for Comic-Con, the Let Me In viral site known as HelpMe, has a new Morse code being tapped into the screen. But what does it say? And why is there an entry box just below it? Well, it’s quite simple. Figure out what it says, and move… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve