Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Play The “Hotel Transylvania” Facebook Social Game August 1, 2012Briefly: Sony Pictures Animation’s Hotel Transylvania flips the monster genre on its head by having a human (voiced by Andy Samberg) accidentally visit the title Hotel, where owner Dracula (Adam Sandler) has invited some of the most famous monsters to celebrate his daughter Mavis’ (Selena Gomez) 118th birthday. You can… Read More
DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con June 24, 2011June 25, 2011With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a… Read More
“Thor: The Dark World” Ultimate Mentor Contest Conducting Search For The Next Jane Foster October 1, 2013October 1, 2013Being a geek is no longer synonymous with being a dude. That has changed, and now a new contest to promote Marvel Studios’ Thor: The Dark World will give young girls the chance to become the next Jane Foster. Just don’t expect a date with Thor. MARVEL’S THOR: THE DARK… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve