Play The ‘Source Code’ Social Media Game Dan Koelsch, March 10, 2011May 12, 2011 Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend. The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below. Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012. Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens. Contests Social Networks Viral Marketing ContestsFacebookonline gameSource CodeThe Visionaire Group
Viral Marketing J.K. Rowling’s New Harry Potter Story Is Unlocked By Solving a Riddle December 12, 2014The first day of J.K. Rowling’s 12 Days of Christmas story fest has started, where she will post a new story from the Harry Potter universe every day until Christmas. Of course, she doesn’t make it easy on you right off the bat. The only way you get to see… Read More
“The Avengers” Director and Cast Assemble on Twitter For Global Chat! January 27, 2012February 3, 2012Do you have some burning questions that you would like answered about Marvel’s The Avengers? If so you’re in luck! On Tuesday, Marvel Studios will sponsor a global chat with writer/director Joss Whedon and cast members Samuel L. Jackson, Tom Hiddleston and Clark Gregg. Hit the jump to find out… Read More
Join The Investigation for AMC’s “The Killing” April 1, 2012The second season of AMC’s The Killing premieres tonight, as the murder of teenager Rosie Larsen has yet to be solved. The show is a unique procedural that focuses on a single case for the entire series and delves into personal impact of the murder. Now you can follow along… Read More
Brilliant use of social media. Of course it may simply be for art’s sake unless it actually results in increased traffic at the box office.-Steve