Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding. A new entry on the print out on the Scariest Thing I Ever Saw website shows a bag with needles, syringes, and some chemical, along with a statement from Josh. He says that Sarah is fine. He went to her and the people after them were killed instantly by an energy. The item Dr. Woodward was hiding for Josh to find was one of the alien’s cubes. The top of the text shows “D: 1912”, which implies that the device number is 1912. When you enter “1912” into the command window on STIES, you get the last message from Mysterio, which explains that Josh’s dad is buried in Lillian, Ohio behind the toolshed [of the cemetery], a location that plays a major part in the film’s story.Super 8 is in theaters now. Check out our Super 8 Hub for our coverage of the film. ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Vauxhall Crossed, A Real Life What IF? January 24, 2010January 24, 2010Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year. The blog lays out the purpose of the viral campaign as… Read More
Disney’s “Wreck-It Ralph” Gets 80s Commercial and Poster October 8, 2012October 17, 2012Disney seems to have a penchant for for making classic commercials to promote their films about toys. For Toy Story 3, we got a 1983 commercial for the “Lots-o’-Huggin’ Bear”, as well as a Japanese version. Disney’s Wreck-It Ralph opens in theaters on November 2nd, and they have released a… Read More
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More