Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding. A new entry on the print out on the Scariest Thing I Ever Saw website shows a bag with needles, syringes, and some chemical, along with a statement from Josh. He says that Sarah is fine. He went to her and the people after them were killed instantly by an energy. The item Dr. Woodward was hiding for Josh to find was one of the alien’s cubes. The top of the text shows “D: 1912”, which implies that the device number is 1912. When you enter “1912” into the command window on STIES, you get the last message from Mysterio, which explains that Josh’s dad is buried in Lillian, Ohio behind the toolshed [of the cemetery], a location that plays a major part in the film’s story.Super 8 is in theaters now. Check out our Super 8 Hub for our coverage of the film. ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
New Secret J.J. Abrams Trailer Attached to Iron Man 2 – Supposedly for Cloverfield Prequel May 4, 2010June 15, 2011Earlier today, it was announced that J.J. Abrams was going to attach a trailer to Marvel Studios’ Iron Man 2. This morning we got word that a new trailer for a currently unknown movie will be shown with Iron Man 2 at its midnight showings across the United States. Iron Man 2… Read More
George Lopez Challenges Usher To NBA Playoffs Bet April 13, 2010April 13, 2010Sure, the biggest news lately regarding George Lopez is how his TBS show, Lopez Tonight, will be following Conan O’Brien later this year (and couldn’t be happier), but Lopez has been trying other ways to gain attention recently as well. The comedian recently challenged R&B singer Usher to a competition… Read More
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More