Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding. A new entry on the print out on the Scariest Thing I Ever Saw website shows a bag with needles, syringes, and some chemical, along with a statement from Josh. He says that Sarah is fine. He went to her and the people after them were killed instantly by an energy. The item Dr. Woodward was hiding for Josh to find was one of the alien’s cubes. The top of the text shows “D: 1912”, which implies that the device number is 1912. When you enter “1912” into the command window on STIES, you get the last message from Mysterio, which explains that Josh’s dad is buried in Lillian, Ohio behind the toolshed [of the cemetery], a location that plays a major part in the film’s story.Super 8 is in theaters now. Check out our Super 8 Hub for our coverage of the film. ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Comic-Con: ‘2012’ Viral during Comic-Con ’09 July 17, 2009June 6, 2010Soren Ulfert, Communications Director a the Institution for Human Continuity, updated his Twitter saying: Will you be at Comic-Con? The IHC is running a special event to select a few IHC Ambassadors. Follow us @TheIHC for updates. This is the second confirmed viral that will take place during Comic-Con, the… Read More
Could The “They’re Here” Mystery Be Solved? October 7, 2010We are just a few days away from everything being revealed about the film They’re Here, a film whose viral campaign we have covered extensively. However, the guys over at SciFi Mafia seem to think they have figured out what the movie really is, thanks in part to our exclusive… Read More
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More