Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding. A new entry on the print out on the Scariest Thing I Ever Saw website shows a bag with needles, syringes, and some chemical, along with a statement from Josh. He says that Sarah is fine. He went to her and the people after them were killed instantly by an energy. The item Dr. Woodward was hiding for Josh to find was one of the alien’s cubes. The top of the text shows “D: 1912”, which implies that the device number is 1912. When you enter “1912” into the command window on STIES, you get the last message from Mysterio, which explains that Josh’s dad is buried in Lillian, Ohio behind the toolshed [of the cemetery], a location that plays a major part in the film’s story.Super 8 is in theaters now. Check out our Super 8 Hub for our coverage of the film. ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Kevin Smith To Distribute “Red State” Himself, Forgo Any Advertising January 24, 2011January 24, 2011The big buzz late Sunday night was Kevin Smith’s surprise announcement at the Sundance Film Festival. After screening his latest film Red State, Smith was supposed to hold an auction for potential distributors. However, Smith instead chose a very unique distribution method. Get the details after the break. Read More
Watch This: How it Should of Ended’s take on the ‘Avengers: Age of Ultron’ Teaser October 31, 2014October 31, 2014 By now you’ve seen Marvel’s chilling teaser trailer for Avengers: Age of Ultron (with “There are No Strings on Me” from Disney’s Pinocchio) . So of course the awesome crew over at How It Should Have Ended have taken that and ran with it, and the results are hilarious. Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More