Super 8 Viral Wraps Up Dan Koelsch, June 15, 2011 Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding. A new entry on the print out on the Scariest Thing I Ever Saw website shows a bag with needles, syringes, and some chemical, along with a statement from Josh. He says that Sarah is fine. He went to her and the people after them were killed instantly by an energy. The item Dr. Woodward was hiding for Josh to find was one of the alien’s cubes. The top of the text shows “D: 1912”, which implies that the device number is 1912. When you enter “1912” into the command window on STIES, you get the last message from Mysterio, which explains that Josh’s dad is buried in Lillian, Ohio behind the toolshed [of the cemetery], a location that plays a major part in the film’s story.Super 8 is in theaters now. Check out our Super 8 Hub for our coverage of the film. ARGs & Campaigns Viral Marketing Josh MinkerSuper 8
Nation’s Pride – Inglourious Basterds Viral August 4, 2009If you head over to Apple Trailers, you may see a foreign film posted in the trailers. Never heard of Nation’s Pride? It’s a WWII picture that is based off of Fredrick Zoller. Really? You never heard of it? Unless you’re up on your Tarantino, you may not have. This… Read More
Viral Campaign for Disney’s “Tron” Sequel July 21, 2009August 17, 2010A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens: That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’: That… Read More
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More