Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

You’re Needed For “Mission Icefly”!

Caleb Hamilton, June 18, 2011July 1, 2011

As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum, video games, and The Dark Knight Rises in the running. After laying low, the viral has become active again. Today I received a mysterious package from the preservation project and its contents were just as mystifying. I can tell you now that this has nothing to do with gum. 

The completely black mailer, except for the mailing label (which was white), arrived from Pasadena, California. I was expecting an I.D. badge like the one you created when you first signed up at “Test Subjects Needed“. Instead I got something completely unexpected: a small device which looks like a tracking diode.

A message was included which you can read below:

Following the instructions in the fine print, I removed the battery tab and twisted the diode. It began to flash a bright blue. As you can see in the image above, the diode is attached to a Y-shaped ribbon that acts as a helicopter. There is a QR-code on the helicopter that leads to a countdown for “Mission Icefly“.

The wasp that is on the note and under the diode also appears on the countdown site. When you roll your mouse over it, the wasp darts away to another part of the page. The box underneath “Test Subjects Needed” links to the Mission Icefly YouTube channel, where a video is posted showing a bunch of these devices dropping from a night sky lit up by blue lights at the Bonnaroo Music Festival. The night sky is lit up by blue lights.

The countdown runs out on June 30th. Until then you can continue to sign up for The Human Preservation Project at the “Test Subjects Needed” website. Do you still think this is a campaign for a new flavor of gum? Wrigley’s 5Gum was a sponsor at Coachella, another music festival. Have you received a package from the project? Let us know in the comments!

Click Here To Follow the Test Subjects Needed Campaign!

ARGs & Campaigns Viral Marketing 42 EntertainmentMission IceflyTest Subjects Needed

Post navigation

Previous post
Next post

Related Posts

“Oldboy” Hotel Posters Welcomes You To A Horrifying Stay

September 17, 2013September 17, 2013

The Oldboy tagline begs the question “Ask not why you were imprisoned, ask why you are set free.” Josh Brolin plays Joe Doucett, a man who is held against his will for no reason in a hotel with no way out, and then mysteriously set free years later. Charged with…

Read More

“The Internship” Earns Rare Homepage Placement On Google

February 14, 2013February 14, 2013

If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean…

Read More

New iPhone Tron Legacy Application

July 19, 2010July 19, 2010

A Tron Legacy application was released by Disney yesterday on the iTunes App store, and it can be yours for free. While we still have months before the film comes out, you can jump right into the Tron experience with some fun single and multiplayer games. After the jump see…

Read More

Comments (38)

Comments navigation

Older comments
  1. Pingback: Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters | MovieViral
  2. Adiktboi says:
    June 26, 2011 at 4:16 am

    Alright here’s what i found [google’ 5 gum qr ‘], and I think it more or less leans toward the 5 gum/ icefly connection 
    http://www.qr-decoded.com/wp-content/uploads/2011/06/Seventeen-June-2011-5-Gum-0011-727×1024.jpg
    the qr code at the bottom links to the TSN website. But then again maybe 5 gum just sponsors it or something. 
    OR, The ad from the link also spells out “destiny” [the bolder words] and after doing research i found a few possibilities:Bungie has a new game with the codename Destiny project
    Tron: Destiny
    and then theres Halo4 or its just a promotion for gum

  3. Stealthysierra says:
    June 29, 2011 at 2:51 pm

    got my package today its weird i cant seem to stop playing with the light : same helicoter same package same link

  4. Btsguy says:
    June 30, 2011 at 12:47 am

    Dude ,  seriously, the ‘iceflies’ are in the new 5gum commercials. Pay attention.

  5. Christopherforgotten says:
    June 30, 2011 at 7:32 pm

    timers up. new videoish thing, with a list of states at ether side of it, and 15 pentagons at the bottom of the screen. in illuminatus trilogy (and general cultural mythos) the pentagon is a discordian symbol, along with the rule of 5’s, (and a stress on a 5:3 connection. 15 is divisible into 5 x 3) any ideas?

  6. Lithium_lies says:
    July 26, 2011 at 2:38 am

    do u know the safe puzzle code, i got all the other puzzles np but i cant get this one

  7. Abc says:
    August 3, 2011 at 1:14 am

    Look, I got the qr code in the big 5 gum. I still have no idea what this is all about even after looking it up. Any helP please? And what do I do with my info next to the qr code I recieved?? Thanx

  8. Ebarker8 says:
    August 8, 2011 at 5:09 pm

    I just got a package today with 5 gum in it, however, this this gum is not in stores and isn’t even on the 5 gum website yet. It’s obvious 5 gum is behind it, but I’m just not sure what they are doing. As a side note, the gum is pretty good.

Comments navigation

Older comments

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.