Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Get Ready For “The Avengers” at Comic-Con

Dan Koelsch, July 6, 2011July 7, 2011

This year’s San Diego Comic-Con may feel like it will be in a Hollywood slump this year, with many studios passing on the convention (at least in terms of having a panel) including Marvel, but their is hope on the horizon. While we may not see an Avengers Hall-H panel at the con, Marvel and parent company Disney are not about to let this opportunity to promote their 2012 summer tentpole slip away. Read what supposedly is in store after the break.

Alex from FirstShowing has the details on what looks to be an impressive showing from Marvel at Comic-Con. The focus of the film’s limited viral marketing has been S.H.I.E.L.D., the secret government organization that is putting together the Avengers team, which will consist of Iron Man (Robert Downey Jr.), The Incredible Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Captain America (Chris Evans), Hawkeye (Jeremy Renner) and possibly more . We’ve seen bits and pieces of S.H.I.E.L.D. throughout the Marvel cinematic universe, including Agents Phil Coulson (Clark Gregg) and Natasha Romanoff/Black Widow (Scarlett Johansson), of course Nick Fury, leader of S.H.I.E.L.D. (Samuel L. Jackson).

The viral marketing for the film so far has been centered on fans joining S.H.I.E.L.D. through the Acura-sponsored “Join SHIELD” website, which included badges at WonderCon and a booth at the Chicago Comic and Entertainment Expo. At Comic-Con, we should expect something similar, but on a bigger scale. There will apparently be many S.H.I.E.L.D. vehicles (from Acura of course) throughout San Diego, along with more Agents. The famous Helicarrier may also be the centerpiece of Marvel’s showfloor presence. The cast may be on the showfloor for signings, and we may even see an official teaser trailer play at Marvel’s booth. Of course, Captain America: The First Avenger happens to open in theaters that very same weekend (Comic-Con lasts from July 20th to 24th, and Captain America opens July 22nd). We already knew there might be something special at the midnight showings, and given the general buzz about Marvel’s presence at the convention, I think we’ll see at least the teaser then, if not something else.

As Alex notes, this is probably a really smart strategy for Marvel. While the Hall H panels have become a huge part of the convention, the hall only seats 6,500. This is very limited exposure compared to the large showroom floor that all 150,000 Comic-Con attendees can enjoy. What do you think of Marvel’s plans for the con? Give us your thoughts in the comments below.

Comic-Con Conventions Events Captain AmericaCaptain America: The First AvengerComic-ConComic-Con 2011The Avengers

Post navigation

Previous post
Next post

Related Posts

Nerd Herd To Open Shop At Comic-Con (Updated)

April 11, 2011April 13, 2011

Briefly: San Diego Comic-Con 2011 may still be over three months away, but we just got word from Chuck himself that the NBC show will feature its fictional Geek Squad-ish Nerd Herd at the convention in the form of their “own building in downtown SD”. We’ll try to find out…

Read More

The Hunger Games: The Exhibition, New Mobile Game Coming Soon To A District Near You

May 30, 2014May 30, 2014

Not content being confined to theater screens and book pages, Lionsgate has announced two major initiatives designed to expand the reach of its marquee franchise, The Hunger Games. One is a traveling, museum-style exhibit called The Hunger Games: The Exhibition, The other is a brand new mobile-based role-playing game. It sure…

Read More
Conventions

Dragon Con 2013: Press Interview With Michael Rooker of “The Walking Dead” And “Guardians of the Galaxy”

September 27, 2013

During our recent convention coverage at the 2013 Dragon Con event held in Atlanta, MovieViral was lucky enough to be a part of a press interview with the charismatic and fun-loving Michael Rooker. He talked about a lot of things including his role of Merle on The Walking Dead, his…

Read More

Comment

  1. CalebH says:
    July 6, 2011 at 7:41 pm

    I want to go to there

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.