Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Second Mission IceFly Drop and Facility 2 Revealed!

Caleb Hamilton, August 15, 2011August 15, 2011

In our last update, we pointed you in the direction of the Human Preservation Project Facebook group to help finish the QR code puzzle that would reveal the next part of the game. Thanks to everyone there and the folks at Unforum, a second group of Ice Flies has been rescued and the date Facility 2 opens has been revealed!

After successfully putting together the pieces of QR code and following the embedded link, you’re lead to a new puzzle, the Test Subject Visual Perception Evaluation, in which you had to find coordinates hidden in multicolored blocks and fill in a grid. Many theories were thrown around as to what the coordinates actually were, the theory that checked out was Morse Code. (No, the image below is not the solution)

Each multicolored box was an image and the file names were Morse Code (For example Image 1’s name was –dot.jpg). When decoded, the coordinates were placed in the grid and a message was spelled out: EXTRACTION. But what did it mean? At the top of the page, the title of the puzzle had a link to 5 Gum’s Facebook page where another puzzle waited.

On 5 Gum’s Facebook page, a new section titled “Human Preservation Project” had appeared, but test subjects couldn’t access the information because a password was required. The password, EXTRACTION, unlocked a sort of hub on the page filled with small TV screens; several around the edge displaying previous parts of the game. In the center, videos play explaining what the Human Preservation Project is, reactions from the Mission IceFly drop, and the Survival Code intro with Dr. Traelek (Terry O’Quinn). Clicking around, test subjects soon discovered a countdown and a link to vote for three cities that would participate in a second IceFly drop.

Last Thursday, test subjects in Miami, San Diego and Houston rescued three Ice Flies. Afterwards, the 5 Gum Human Preservation Project was updated and test subject profiles were updated with blank Facility 2 file logs. Clicking around the Facebook hub, test subjects were led to New Chapter where a red testing facility locked displayed the message “Facility_2 8.15”. Test Subjects were also able to collect new log files.

Testing Facility 2 opens today, August 15th, so get ready!

ARGs & Campaigns Social Networks Viral Marketing 5 GumHuman Preservation ProjectMission IceflyTest Subjects Needed

Post navigation

Previous post
Next post

Related Posts

‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices

October 21, 2014October 21, 2014

What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger…

Read More

Proof Foreign Countries Have Better Advertising Than Us: 2012 Subway Ad

November 9, 2009November 9, 2009

In what is easily one of the coolest print ads I’ve ever seen, Copyranter posted the following picture of a subway ad for the upcoming 2012. I don’t know about you, but I think that’s pretty creative. The subway in question is in Rio de Janeiro, Brazil. (via Slashfilm)

Read More

Viral Trends: Advertising Age’s “Next Five Years” of Marketing

October 11, 2012

There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.