Mission Icefly: Get Ready For Hunt 3.0! Caleb Hamilton, September 3, 2011 Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one of 6 cities including: Tampa, Kansas City, Philadelphia, Minneapolis, Anaheim and New Orleans. Once the cities are chosen, a scavenger hunt will ensue and a few more lucky people will rescue the coveted Iceflies. What are you waiting for? Go vote! Follow our coverage of the 5 Gum viral campaign here. ARGs & Campaigns Social Networks Viral Marketing FacebookHuman Preservation ProjectMission IceflyTest Subjects Needed
The Park Is Open: Teaser For “Jurassic World” Trailer Arrives! November 23, 2014The first trailer for Colin Trevorrow’s Jurassic World does not arrive until this coming Thursday, right on time for Thanksgiving. However, Universal has decided to start the hype train now – debuting a 15 second teaser for the trailer online, across various social media platforms. Get your first look at the… Read More
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
Apply For Citizenship to “Elysium” Now! May 15, 2013Briefly: The Elysium viral website ItsBetterUpHere.com is now taking applications for citizenship on the orbiting paradise. You just have to answer some questions and ignore the condescending robotic concierge. Unfortunately, it looks rigged to reject most if not all applicants (see my result above). Do you think you qualify for… Read More