The Full Version of “The Inside Experience” Debuts Online To Mixed Reviews Dan Koelsch, September 7, 2011 If you’ve followed our coverage of The Inside Experience, then this is the moment you have been waiting for. All the episodes and online components to the “First Interactive Social Horror Film Experience” have been put together into one film, but are fans satisfied? Watch it for yourself after the break and let us know what you think.The film is getting mixed reviews from fans, mostly because it doesn’t add anything to what we’ve already seen. As many of the comments suggest, the film is just the episodes we’ve already watched strung together with the Facebook and YouTube elements that helped move the plot along. While this usually wouldn’t be that bad (it’s a great way to put everything together into one video for those who didn’t play or want to remember), many of us who followed the events feel cheated since nothing new was revealed. The episodes and gameplay (which was across multiple Facebook pages and other social media websites) failed to answer many essential questions we had, including the primary subject manner: who kidnapped Christina (played by Emmy Rossum) and why?Whether you followed the ARG or not, let us know what you think of the finished product in the comments below! ARGs & Campaigns Social Networks Viral Marketing Inside
2012: BE THERE! October 2, 2009October 2, 2009Something big is going to happen..but what? Soren Ulfert’s blog is telling us where and when, just not what we can expect. Two days before our… party… I’ll send my message out to you from 8am to noon. One day before I’ll transmit from 3pm to 6pm. For now, go… Read More
Check this out: Viral campaign or real? July 1, 2009July 1, 2009A new video on YouTube has millions asking if it’s a viral campaign for a movie or just real, and scary. It’s a video of an “unknown life-form” in a North Carolina sewer. This could go either way. If you haven’t seen it, take a look: Over 1,000,000 views in… Read More
25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” April 11, 2014It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First… Read More
I hated it. I didnt mind that my comments were never shown, but because of the great amount of time and effort the players put into the game, just to find out that the story hadnt been completed, seemed like it was for nothing. Hundreds of players played non stop, looking for clues, deciphering codes… some of us didnt eat… some of us didnt sleep. I think if Inside had let us know that, “hey, there wont be a conclusion the way you are all expecting”, then it would have been forgiven. But they didnt, therefore it seems like they used us to a very clever commercial. Alot of us feel played.