The Full Version of “The Inside Experience” Debuts Online To Mixed Reviews Dan Koelsch, September 7, 2011 If you’ve followed our coverage of The Inside Experience, then this is the moment you have been waiting for. All the episodes and online components to the “First Interactive Social Horror Film Experience” have been put together into one film, but are fans satisfied? Watch it for yourself after the break and let us know what you think.The film is getting mixed reviews from fans, mostly because it doesn’t add anything to what we’ve already seen. As many of the comments suggest, the film is just the episodes we’ve already watched strung together with the Facebook and YouTube elements that helped move the plot along. While this usually wouldn’t be that bad (it’s a great way to put everything together into one video for those who didn’t play or want to remember), many of us who followed the events feel cheated since nothing new was revealed. The episodes and gameplay (which was across multiple Facebook pages and other social media websites) failed to answer many essential questions we had, including the primary subject manner: who kidnapped Christina (played by Emmy Rossum) and why?Whether you followed the ARG or not, let us know what you think of the finished product in the comments below! ARGs & Campaigns Social Networks Viral Marketing Inside
Viral Video: Back To The Future Reenactment January 25, 2011YouTube superstars Barely Political have teamed up with car-centric BBC television Top Gear to bring you a pretty funny video in which Mark and Todd end up re-enacting Back to the Future in their office when they’re trying to make Mark’s first car sound cool. Watch the funny (and sometimes… Read More
Feedback: What Were Your Favorite Super Bowl Commericials This Year? February 7, 2010October 18, 2011Update: Congrats to the New Orleans Saints on becoming the NFL Champions! Check out the ads this year after the jump and let us know which ones you liked best! Super Bowl XLIV is just a few hours away (live at 6:25 ET on CBS), and the talk is always… Read More
“G.I. Joe: Retaliation” Viral: Cobra is Calling You to Join their Special Forces April 25, 2012April 25, 2012It would sound really bad if I asked you if I gave you an exciting opportunity to join a terrorist organization, but considering this is for Cobra, I think I can make an exception. A viral campaign for G.I. Joe: Retaliation has launched in the form of a Cobra Special… Read More
I hated it. I didnt mind that my comments were never shown, but because of the great amount of time and effort the players put into the game, just to find out that the story hadnt been completed, seemed like it was for nothing. Hundreds of players played non stop, looking for clues, deciphering codes… some of us didnt eat… some of us didnt sleep. I think if Inside had let us know that, “hey, there wont be a conclusion the way you are all expecting”, then it would have been forgiven. But they didnt, therefore it seems like they used us to a very clever commercial. Alot of us feel played.