The Full Version of “The Inside Experience” Debuts Online To Mixed Reviews Dan Koelsch, September 7, 2011 If you’ve followed our coverage of The Inside Experience, then this is the moment you have been waiting for. All the episodes and online components to the “First Interactive Social Horror Film Experience” have been put together into one film, but are fans satisfied? Watch it for yourself after the break and let us know what you think.The film is getting mixed reviews from fans, mostly because it doesn’t add anything to what we’ve already seen. As many of the comments suggest, the film is just the episodes we’ve already watched strung together with the Facebook and YouTube elements that helped move the plot along. While this usually wouldn’t be that bad (it’s a great way to put everything together into one video for those who didn’t play or want to remember), many of us who followed the events feel cheated since nothing new was revealed. The episodes and gameplay (which was across multiple Facebook pages and other social media websites) failed to answer many essential questions we had, including the primary subject manner: who kidnapped Christina (played by Emmy Rossum) and why?Whether you followed the ARG or not, let us know what you think of the finished product in the comments below! ARGs & Campaigns Social Networks Viral Marketing Inside
The First Trailer For ‘Chappie’ Is Here November 4, 2014November 4, 2014The first trailer for Neill Blomkamp’s third feature film has finally arrived online. Chappie stars Hugh Jackman (X-Men: Days of Future Past), Dev Patel (The Newsroom), Sigourney Weaver (Avatar), Sharlto Copely (District 9) and South African rapper-duo Die Antwoord. Blomkamp has written the screenplay along with his ‘District 9’ partner, Terri… Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
“Muppets Most Wanted” Posters Satirize “Skyfall” and “Face/Off”; New Adele Dazeem TV Spot March 8, 2014March 8, 2014Muppets have always had a brand of comedy that is self-aware and very relatible. They are never one to shy away from making fun of themselves or pop culture itself. And in these four new spy mashup posters that are promoting the upcoming Muppets Most Wanted, they are doing just… Read More
I hated it. I didnt mind that my comments were never shown, but because of the great amount of time and effort the players put into the game, just to find out that the story hadnt been completed, seemed like it was for nothing. Hundreds of players played non stop, looking for clues, deciphering codes… some of us didnt eat… some of us didnt sleep. I think if Inside had let us know that, “hey, there wont be a conclusion the way you are all expecting”, then it would have been forgiven. But they didnt, therefore it seems like they used us to a very clever commercial. Alot of us feel played.