The Full Version of “The Inside Experience” Debuts Online To Mixed Reviews Dan Koelsch, September 7, 2011 If you’ve followed our coverage of The Inside Experience, then this is the moment you have been waiting for. All the episodes and online components to the “First Interactive Social Horror Film Experience” have been put together into one film, but are fans satisfied? Watch it for yourself after the break and let us know what you think.The film is getting mixed reviews from fans, mostly because it doesn’t add anything to what we’ve already seen. As many of the comments suggest, the film is just the episodes we’ve already watched strung together with the Facebook and YouTube elements that helped move the plot along. While this usually wouldn’t be that bad (it’s a great way to put everything together into one video for those who didn’t play or want to remember), many of us who followed the events feel cheated since nothing new was revealed. The episodes and gameplay (which was across multiple Facebook pages and other social media websites) failed to answer many essential questions we had, including the primary subject manner: who kidnapped Christina (played by Emmy Rossum) and why?Whether you followed the ARG or not, let us know what you think of the finished product in the comments below! ARGs & Campaigns Social Networks Viral Marketing Inside
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
“Godzilla” Viral Website Launched As New Trailer Approaches December 9, 2013Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of… Read More
Another “The Social Network” Parody: Twitter Movie Trailer August 13, 2010August 13, 2010We’ve already seen YouTube version, so it was only a matter of time before we saw a Twitter parody of David Fincher’s The Social Network. The video is made by Indy Mogul in collaboration with Barely Political’s Mark Douglas. I actually find this to be pretty funny, but like the… Read More
I hated it. I didnt mind that my comments were never shown, but because of the great amount of time and effort the players put into the game, just to find out that the story hadnt been completed, seemed like it was for nothing. Hundreds of players played non stop, looking for clues, deciphering codes… some of us didnt eat… some of us didnt sleep. I think if Inside had let us know that, “hey, there wont be a conclusion the way you are all expecting”, then it would have been forgiven. But they didnt, therefore it seems like they used us to a very clever commercial. Alot of us feel played.