Russell Crowe Tweets About “Man of Steel” Dan Koelsch, October 19, 2011 Russell Crowe is not afraid to speak his mind (or throw phones), so it should be no surprise that he has started tweeting about his experience filming the upcoming Superman movie Man of Steel. In the film, Crowe plays Superman’s biological father Jor-El, who sends his son Kal-El to Earth to save him from the destruction of Krypton. After the break, read what Crowe had to say lately about the production. 15km bike ride,umpteen hours fighting Michael Shannon. He’s very hard to put down.@alanthomasdoyle Stay around for the Saturday. That really is the only day I can guarantee you any time . I’m trying to save a planet here.@HMack3 Hard to tell who wins, we are still fighting tomorrow.@alanthomasdoyle Alas, I’m no superhero.Just related to one.There’s been a lot of secrecy surrounding plot details of the film, so we’ll take tidbits wherever we can get them. I’m excited to see Jor-El fight General Zod (played by Michael Shannon), even if they don’t have super powers. This seems to imply that Jor-El has a more substantial role than we’ve seen in past films, which could mean more scenes on Krypton. We’ll have to wait and see exactly how this all goes down, but you can see photos of Crowe on set dressed as Jor-El here. Follow @RussellCrowe to see if we learn anything else!Warner Bros.’ Man of Steel opens in theaters on June 14, 2013. Zack Snyder directs the screenplay from David Goyer. Henry Cavill plays the title role of Superman/Clark Kent opposite love interest and co-worker Lois Lane, played by Amy Adams. Laurence Fishburne is their boss, Perry White, and Kevin Costner and Diane Lane take on the roles of Clark’s adopted parents. Social Networks Viral News Man of SteelRussell CroweSupermanTwitter
Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ September 17, 2014Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming… Read More
New Analytics Compare Twitter Buzz of Three of 2012’s Biggest Films January 7, 2012Last month saw the release of trailers for three of the biggest movies of 2012: The Dark Knight Rises, The Hobbit: An Unexpected Journey, and Prometheus. Premiering just days apart from each other, the trailers were all well received with large amounts of fanfare and recognition, in-part because they represented… Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More