Russell Crowe Tweets About “Man of Steel” Dan Koelsch, October 19, 2011 Russell Crowe is not afraid to speak his mind (or throw phones), so it should be no surprise that he has started tweeting about his experience filming the upcoming Superman movie Man of Steel. In the film, Crowe plays Superman’s biological father Jor-El, who sends his son Kal-El to Earth to save him from the destruction of Krypton. After the break, read what Crowe had to say lately about the production. 15km bike ride,umpteen hours fighting Michael Shannon. He’s very hard to put down.@alanthomasdoyle Stay around for the Saturday. That really is the only day I can guarantee you any time . I’m trying to save a planet here.@HMack3 Hard to tell who wins, we are still fighting tomorrow.@alanthomasdoyle Alas, I’m no superhero.Just related to one.There’s been a lot of secrecy surrounding plot details of the film, so we’ll take tidbits wherever we can get them. I’m excited to see Jor-El fight General Zod (played by Michael Shannon), even if they don’t have super powers. This seems to imply that Jor-El has a more substantial role than we’ve seen in past films, which could mean more scenes on Krypton. We’ll have to wait and see exactly how this all goes down, but you can see photos of Crowe on set dressed as Jor-El here. Follow @RussellCrowe to see if we learn anything else!Warner Bros.’ Man of Steel opens in theaters on June 14, 2013. Zack Snyder directs the screenplay from David Goyer. Henry Cavill plays the title role of Superman/Clark Kent opposite love interest and co-worker Lois Lane, played by Amy Adams. Laurence Fishburne is their boss, Perry White, and Kevin Costner and Diane Lane take on the roles of Clark’s adopted parents. Social Networks Viral News Man of SteelRussell CroweSupermanTwitter
LEGO Rejects “Firefly” Submission, Explains Itself After Two High Profile Rejections May 8, 2012I have loved LEGO toy building bricks since I was a kid, so I love the concept behind LEGO® CUUSOO. You can submit your own ideas for LEGO playsets, and if it gets 10,000 supporters, LEGO will review it to possibly make it themselves. If it sounds too good to… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
How “The Secret Life Of Walter Mitty’ Viral Campaign Got Turned Upside Down (But All For A Good Cause) December 20, 2013December 20, 2013We’ve recently seen how Paramount Pictures has basically changed the way we view viral marketing campaigns when they put Anchorman 2: The Legend Continue‘s headlining character, Ron Burgundy, as the face of Dodge ads, Ben and Jerry’s ice cream, museum exhibits, and news broadcasts ranging from local to nationwide. That’s… Read More