Return of the Super 8 Secret (Updated) Caleb Hamilton, November 15, 2011November 15, 2011 This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8. Now fans will have the chance to race around several cities to find hidden prizes. To find out when and where this will take place, as well as one of the very special prizes, hit the jump. (Now updated with additional cities and a mystery prize!)It’s called the Super 8 Hide & Tweet, a scavenger hunt that will take place this Friday, November 18th in cities across the United States. @Super8Movie has been dropping clues as to which states the hunts will take place, such as California, Pennsylvania, Utah and West Virginia. During my snooping, I found out exactly where each hunt will take place.Chicago, IllinoisDallas, TexasLas Vegas, NevadaLos Angeles, CaliforniaMinneapolis, MinnesotaNew York CityOrlando, FloridaPhiladelphia, PennsylvaniaPhoenix, ArizonaRochester, New YorkSalt Lake City, UtahWeirton, West VirginiaAdditional cities include:Tampa, FloridaSacramento, CaliforniaSan Francisco, CaliforniaSan Antonio, TexasSan Diego, CaliforniaSeattle, WashingtonA Super 8 Blu-ray/DVD combo pack signed by director/writer J.J. Abrams and some mystery prizes (one of which will be tickets to the Mission: Impossible-Ghost Protocol premiere as revealed by @Super8Movie) will be hidden in each city listed above. The microsites you are taken to when clicking the links above is where fans can go on Friday to find out clues as to where the prize is hidden in their city. Then use Twitter hashtag #Super8Movie when posting pictures of the prizes.This seems to be fun and all, but why does Paramount feel the need to run a viral campaign for the release of the Blu-ray? Are they not confident that the film will sell? Let us know what you think in the comments below.You can own the Super 8 Blu-ray/DVD combo pack next Tuesday, November 22nd. Unless of course, you are one of the lucky people to find one of the hidden copies. Good luck! ARGs & Campaigns Social Networks Viral Marketing Paramount PicturesSuper 8TwitterViral marketing
MovieViral’s 2 Year Anniversary! January 29, 2011January 29, 2011It’s hard to believe it’s already been 2 years, but on January 29, 2009, MovieViral was officially born. We’ve come a long way, and we want to thank all our readers for sticking by us and making this all possible. We are, as always, looking to grow and mature our… Read More
Super 8 Release Date Revealed and Set Photo Gives Viral Clue? October 27, 2010October 27, 2010It seems Paramount has finally given us a release date in regards to Super 8, the secretive movie directed by J.J. Abrams and co-produced by Steven Spielberg. More after the break. The film is slated to be released June 10th, 2011 and I recommend people save the date because this… Read More
Different Versions of “Super 8” TV Spot Reveal More Clues and Questions February 8, 2011March 11, 2011Today we found out that there in fact at least two (and possibly three) versions of the Super Bowl TV Spot for Super 8, between what aired and what’s online (available in HD from Apple).The much-talked-about images within the final shot of the lens are actually different in each version,… Read More
Come on Paramount hide one in Boise Idaho! I want to have viral fun too but NOTHING ever gets hidden here!
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