Return of the Super 8 Secret (Updated) Caleb Hamilton, November 15, 2011November 15, 2011 This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8. Now fans will have the chance to race around several cities to find hidden prizes. To find out when and where this will take place, as well as one of the very special prizes, hit the jump. (Now updated with additional cities and a mystery prize!)It’s called the Super 8 Hide & Tweet, a scavenger hunt that will take place this Friday, November 18th in cities across the United States. @Super8Movie has been dropping clues as to which states the hunts will take place, such as California, Pennsylvania, Utah and West Virginia. During my snooping, I found out exactly where each hunt will take place.Chicago, IllinoisDallas, TexasLas Vegas, NevadaLos Angeles, CaliforniaMinneapolis, MinnesotaNew York CityOrlando, FloridaPhiladelphia, PennsylvaniaPhoenix, ArizonaRochester, New YorkSalt Lake City, UtahWeirton, West VirginiaAdditional cities include:Tampa, FloridaSacramento, CaliforniaSan Francisco, CaliforniaSan Antonio, TexasSan Diego, CaliforniaSeattle, WashingtonA Super 8 Blu-ray/DVD combo pack signed by director/writer J.J. Abrams and some mystery prizes (one of which will be tickets to the Mission: Impossible-Ghost Protocol premiere as revealed by @Super8Movie) will be hidden in each city listed above. The microsites you are taken to when clicking the links above is where fans can go on Friday to find out clues as to where the prize is hidden in their city. Then use Twitter hashtag #Super8Movie when posting pictures of the prizes.This seems to be fun and all, but why does Paramount feel the need to run a viral campaign for the release of the Blu-ray? Are they not confident that the film will sell? Let us know what you think in the comments below.You can own the Super 8 Blu-ray/DVD combo pack next Tuesday, November 22nd. Unless of course, you are one of the lucky people to find one of the hidden copies. Good luck! ARGs & Campaigns Social Networks Viral Marketing Paramount PicturesSuper 8TwitterViral marketing
Check Out Episode 3 of “The Inside Experience” July 31, 2011August 1, 2011The “Social Film Experience” from director DJ Caruso titled Inside continues on with Episode 3, which was released this weekend. The interactive web series is about Christina Perasso (played by Emmy Rossum), who has been kidnapped but can still connect to the outside world with a Toshiba laptop left in… Read More
Godzilla Returns to Comic-Con July 24, 2010July 24, 2010Do you remember a while back when augmented reality was all the rage? Well, it was all the rage for about two weeks. Sorry, we thought it was going to be a lot bigger than they made it seem to be. So can it come back? Can a can of… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: Watch Presdient Snow Give Panem An Important Message June 25, 2014June 25, 2014The marketing for The Hunger Games: Mockingjay Part 1 is starting to ramp up, which means that a trailer is not too far behind. Following last week’s release of the heroes of the Capitol posters, which depicted ordinary citizens doing extraordinary things. Of course there was a subtle message when… Read More
Come on Paramount hide one in Boise Idaho! I want to have viral fun too but NOTHING ever gets hidden here!
i love this move in fact yesterday i just bought it from this website http://snapshopdeal.com/shop/shop.php?c=2747&n=2649512011&x=Movies