New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” Dan Koelsch, November 17, 2011 Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by teaming up with upcoming major motion pictures. Get the details after the break. The promotion for Universal Pictures’ American Reunion is simple enough. Star Thomas Ian Nicholas asks for your feedback on the film’s trailer in a video on the American Reunion Tout profile. If you reply with your own Tout video, one of the film’s stars could reply back to you.20th Century Fox takes things a bit further with their upcoming drama We Bought A Zoo. As reported by THR, Tout and Fox have teamed up to bring early screenings of the film during the Thanksgiving weekend, a whole month before it officially opens in theaters. Considering this looks to be a family film, this is a smart idea. We’ll update you when there is more information on these screenings, since as of right now there are no details available.It’s a promising start for Tout, which is taking a big risk leaping from text and image-based social networks to a purely video one. Even Shaq is on there. What do you think of Tout? Will you use it, or does it just seem like a gimmick that will fade? Social Networks Viral Marketing American ReunionToutWe Bought a Zoo
S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
AdWeek’s Best of 2000s Includes Viral Videos, Super Bowl Ads, and More December 16, 2009Adweek, the leading source of news for the advertising industry, has compiled their list of greatest hits of the decade. While most of the categories are for regular advertising, there are some interesting categories worth taking a look at. Their “Media” section has such categories as best Web Site (YouTube),… Read More
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