New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” Dan Koelsch, November 17, 2011 Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by teaming up with upcoming major motion pictures. Get the details after the break. The promotion for Universal Pictures’ American Reunion is simple enough. Star Thomas Ian Nicholas asks for your feedback on the film’s trailer in a video on the American Reunion Tout profile. If you reply with your own Tout video, one of the film’s stars could reply back to you.20th Century Fox takes things a bit further with their upcoming drama We Bought A Zoo. As reported by THR, Tout and Fox have teamed up to bring early screenings of the film during the Thanksgiving weekend, a whole month before it officially opens in theaters. Considering this looks to be a family film, this is a smart idea. We’ll update you when there is more information on these screenings, since as of right now there are no details available.It’s a promising start for Tout, which is taking a big risk leaping from text and image-based social networks to a purely video one. Even Shaq is on there. What do you think of Tout? Will you use it, or does it just seem like a gimmick that will fade? Social Networks Viral Marketing American ReunionToutWe Bought a Zoo
Ask Darth Vader Your Questions! August 25, 2011The Star Wars official website has a fun feature that lets you ask questions of the Dark Lord of the Sith himself, Darth Vader as a way to promote the Blu-Ray release of Star Wars: The Complete Saga. You can even unlock some “special moments” with Luke Skywalker’s father. Read More
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Movie Rights For “Dead Island” Goes From Sold To Not Sold February 21, 2011February 21, 2011The movie blogs erupted when it was reported that Sean Daniel, movie producer of 20 years, purchased the rights to produce Dead Island after the announcement trailer went viral. This reaction might of caused some confusion for the game’s publisher Deep Silver, because they never sold the rights to anyone… Read More
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